Email Marketing

Champion
HubSpot Employee
HubSpot Employee

How would you go about conducting an email experiment?

Consider this: Your manager asks you to improve the click-through rate of your monthly newsletter. How would you go about conducting an experiment? What would you be looking to improve (and why)?

 

*To learn more about this, check out the Testing Your Marketing Emails lesson via HubSpot Academy. 

231 Replies 231
UEzeZeechenna
Participant

How would you go about conducting an email experiment?

The A/B strategy would be fine 

0 Upvotes
Abduh
Member

How would you go about conducting an email experiment?

I would go with HubSpot A/B testing features that my company just provided a month ago 🙂 

0 Upvotes
DWilson21
Contributor

How would you go about conducting an email experiment?

If I were asked to send out an experiment, I would use the A/B testing method that was mentioned in the course! Then I would use that data and cross-reference it with different variables. For example, I would try to see if HTML, plain text, or hybrid is better. From there, I would see what keywords work best in subject lines, see what subjects work best with the audience, and if incentives do help the click-through rate.

0 Upvotes
HemaLatha
Member

How would you go about conducting an email experiment?

Email body design

0 Upvotes
pfcontrerasv
Member

How would you go about conducting an email experiment?

Firts, define the goal: improve CTR. Second, evaluate the segment of recipients: subscribers who open and click on a regular basis vs. non-clickers. Third, A/B testing with different aproaches to link usage in the body of the email. Fourth, send and review which performed better.

0 Upvotes
rosariorosalyn
Member

How would you go about conducting an email experiment?

Send targeted message  then from there I'll be conducting upsells or downsells 

then I'll compare it based on their buying behavior...
Those who purchase my upsell will be on Level 5 awareness

while those who purchase my upsell will be on Level 4 awareness
Those who click but didn't purchase will be on Level 3 awareness

Then I'll rerun another campaign based on their awareness level and use data compare this.


UEzeZeechenna
Participant

How would you go about conducting an email experiment?

I'm work on the contents of the mail

0 Upvotes
pawankumar1412
Member

How would you go about conducting an email experiment?

Primarily analysing the metrics and testing the A/B method to acquire the desired action in this case increasing the CTR for the monthly newsletter. 

0 Upvotes
PAVANKUMAR
Member

How would you go about conducting an email experiment?

There are various factors influencing the Click-through-rate. It is essential to understand which one among them is influencing the CTR. Email body copy, images and so on affect the CTR. Understand which might have caused the reduction in CTR. If it was due to photos used in the email, then we can use different images to do the A/B testing. 

JAngulo3
Member

How would you go about conducting an email experiment?

Run multiple tests with the A/B method.

0 Upvotes
Fawaz
Member

How would you go about conducting an email experiment?

First, I'd be looking to improve the open rates by trying different great subject lines because the more people who open the emails, the more people who are likely to click the CTA. Secondly, as I learned in the lesson, I'd make sure the subject line is coherent with the email copy. And also, make the CTA easier to click by probably adding a little bit of whitespace around it.

0 Upvotes
VKarunaratne
Contributor

How would you go about conducting an email experiment?

A/B testing method.

0 Upvotes
cowley33
Member

How would you go about conducting an email experiment?

I actually didnt realise you could do the 50/50 split for sub 1000 people

BBhangu
Member

How would you go about conducting an email experiment?

A-B testing method

0 Upvotes
JAnderson23
Member

How would you go about conducting an email experiment?

Using A/B testing I would run multiple test that look at things like copy and CTA.

0 Upvotes
MSingh3301
Member

How would you go about conducting an email experiment?

AB Testing method

0 Upvotes
JoshuaRAllen
Member

How would you go about conducting an email experiment?

Specific to my challenges with our newsletter, I'd set my first goal at increasing the open rate and I'd focus on fine-tuning the subject line. We are currently using a very direct and consistent naming invention that likely doesn't take advantage of the sexiness of our business, nor the value of the content that varies within the newsletter.

0 Upvotes
DShah47
Member

How would you go about conducting an email experiment?

AB testing method, better click thorugh rates, images, CTA

0 Upvotes
GeorgeA
Participant

How would you go about conducting an email experiment?

Definitely A/B testing on the following: body (copy, design, images), CTA, and signature.

0 Upvotes
BNarang
Member

How would you go about conducting an email experiment?

i think ab testing method would be good to improve the click rates

0 Upvotes