Email Marketing

Champion
HubSpot Employee
HubSpot Employee

How would you go about conducting an email experiment?

Consider this: Your manager asks you to improve the click-through rate of your monthly newsletter. How would you go about conducting an experiment? What would you be looking to improve (and why)?

 

*To learn more about this, check out the Testing Your Marketing Emails lesson via HubSpot Academy. 

366 Replies 366
Debosmita_Kundu
Member

How would you go about conducting an email experiment?

How would you go about conducting an email experiment?

 

Use A/B testing

BIkechi
Member

How would you go about conducting an email experiment?

use A\B testing

HasM
Member

How would you go about conducting an email experiment?

Use email A/B testing.

0 Upvotes
NathanTessema
Participant

How would you go about conducting an email experiment?

Email body copy, Email body design, Email body images, Email CTA, Email signature

0 Upvotes
OIzuogu
Member

How would you go about conducting an email experiment?

The A/B testing strategy 

0 Upvotes
MAGonzales-Zr
Member

How would you go about conducting an email experiment?

I'd A/B test the CTA copy and it's design. 

0 Upvotes
GraceRose
Participant

How would you go about conducting an email experiment?

We have tested in the past for different subject lines against each other.

0 Upvotes
AFischer3
Member

How would you go about conducting an email experiment?

I would send myself and friends the email to test. Also the A/B strategy 

0 Upvotes
Brady_Rife
Member

How would you go about conducting an email experiment?

I would most definitely utilize the A/B Testing Strategy and approach.

0 Upvotes
UEzeZeechenna
Participant

How would you go about conducting an email experiment?

The A/B strategy would be fine 

K-Anett
Participant

How would you go about conducting an email experiment?

I had also the same thing in mind.

0 Upvotes
Abduh
Member

How would you go about conducting an email experiment?

I would go with HubSpot A/B testing features that my company just provided a month ago 🙂 

0 Upvotes
DWilson21
Contributor

How would you go about conducting an email experiment?

If I were asked to send out an experiment, I would use the A/B testing method that was mentioned in the course! Then I would use that data and cross-reference it with different variables. For example, I would try to see if HTML, plain text, or hybrid is better. From there, I would see what keywords work best in subject lines, see what subjects work best with the audience, and if incentives do help the click-through rate.

HemaLatha
Member

How would you go about conducting an email experiment?

Email body design

pfcontrerasv
Member

How would you go about conducting an email experiment?

Firts, define the goal: improve CTR. Second, evaluate the segment of recipients: subscribers who open and click on a regular basis vs. non-clickers. Third, A/B testing with different aproaches to link usage in the body of the email. Fourth, send and review which performed better.

0 Upvotes
rosariorosalyn
Member

How would you go about conducting an email experiment?

Send targeted message  then from there I'll be conducting upsells or downsells 

then I'll compare it based on their buying behavior...
Those who purchase my upsell will be on Level 5 awareness

while those who purchase my upsell will be on Level 4 awareness
Those who click but didn't purchase will be on Level 3 awareness

Then I'll rerun another campaign based on their awareness level and use data compare this.


UEzeZeechenna
Participant

How would you go about conducting an email experiment?

I'm work on the contents of the mail

0 Upvotes
pawankumar1412
Member

How would you go about conducting an email experiment?

Primarily analysing the metrics and testing the A/B method to acquire the desired action in this case increasing the CTR for the monthly newsletter. 

0 Upvotes
PAVANKUMAR
Member

How would you go about conducting an email experiment?

There are various factors influencing the Click-through-rate. It is essential to understand which one among them is influencing the CTR. Email body copy, images and so on affect the CTR. Understand which might have caused the reduction in CTR. If it was due to photos used in the email, then we can use different images to do the A/B testing. 

JAngulo3
Member

How would you go about conducting an email experiment?

Run multiple tests with the A/B method.

0 Upvotes
Fawaz
Member

How would you go about conducting an email experiment?

First, I'd be looking to improve the open rates by trying different great subject lines because the more people who open the emails, the more people who are likely to click the CTA. Secondly, as I learned in the lesson, I'd make sure the subject line is coherent with the email copy. And also, make the CTA easier to click by probably adding a little bit of whitespace around it.