How to distribute multiple unique links with one enail?

[#1]

Hi everybody,

I am facing the following issue.

We want to send our customers an e-mail with an unique link for each customer to use individually.

On the one hand, we could do it manually, for each customer we send a new email with a new link. This would be quite a pain.

So, we'd like to send an email where we can use a CTA, providing an unique link for each email-adress.

I am looking forward to your answers.

Cheers 

Dennis

[#2 · Accepted solution]

Q: How to distribute multiple unique links with one email?

Short A: Use personalization tokens in URL parameters.

Longer A:

We've had success using a combination of URL query parameters and HubSpot Personalization tokens in email to achieve your desired result.

Example:

https://example.com/?utm_source={{contact.email}}, when used in an email to a contact whose email address was 'bob@example.com', would yield a link as follows:

https://example.com/?utm_source=bob@example.com

(see image)

Here's the code for that email:

<p>Hi&nbsp;{{contact.firstname}},</p>
<p>This is what your unique link looks like - <a href="https://example.com/?utm_source={{contact.email}}">https://example.com/?utm_source={{contact.email}}</a></p>
<p>Sincerely,</p>
<p>Your name</p>

Obviously, since HubSpot keys on email address and therefore guarantees uniqueness in this contact property, every link created using this technique is guaranteed to be 'unique' as long as you've REQUIRED all contact records to have email addresses.

Additionally, depending on your use case, this could / would prove problematic should your recipient forward the email containing their 'unique link'.

Hope that helps.

Help answer your question? If so, remember to accept this solution now.

Best,
Frank

Author, the Perfect HubSpot Series

---

MFrankJohnson.com | Connect on LinkedIn

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[#3]

Thanks Frank,

However in good oldfashion HTML style I am trying to accomplish this:

<a href="https://example.com/?utm_source={{contact.email}}">Click here</a>

I have several utm variables I need to send, and the URL becomes long and ugly. I want to hide it behind the "Click Here" text or better as a button link. 

This issue I have not been able to solve?

Any ideas?

Thanks in advance

/Jess

[#4]

There no option for HTML is the sequence.

How can we achieve this in sequence?

[#5]

"However in good oldfashion HTML style I am trying to accomplish this:

<a href="https://example.com/?utm_source={{contact.email}}">Click here</a>

"

Is it working?