Email Marketing Tool

chrishayes
Participant

Email conversion for affiliate websites

SOLVE

Hi there Hubspot community! 

 

I tried to find an answer on various sources but didn't get any valuable data. Hope that you can help me with the next information:

 

I have a website in the outdoor niche (here is - https://under-the-open-sky.com) and a few weeks ago I've made a cool redesign. Now I think I should try with email marketing, but... Is this worth it? Does anybody know what is an average email conversion for affiliate websites? It would be great to hear your advises and thoughts, guys.  

0 Upvotes
1 Accepted solution
MFrankJohnson
Solution
Thought Leader

Email conversion for affiliate websites

SOLVE

_hubspot-button-accept-as-solution-gif-v00.gif

 

mfrankjohnson-does-marketing-email-work-gif.gif

>>Is [email marketing] worth it?
While each company owner will need to make that determination for themself, the general concensus is, 'yes'. Email marketing is 'worth it'.
- see HubSpot Marketing Statistics (Email Marketing section)


>>Does anybody know what is an average email conversion for affiliate websites?
If you can kidnap an affiliate marketing manager willing to share their VERIFIED email conversion rate stats, please post them here. haha Otherwise, ...


General email conversion rate AVERAGES quickly lose value as we increase focus on important characterics unique to our own target audience AND for our own product / service offerings. Focus on these characteristics dramatically affect email conversion rates.


HubSpot has some good email marketing training on how to leverage the platform to increase overall email conversions.
- see HubSpot Email Marketing Training


++

It's often helpful to look at email as the messenger, not the message. However, in the B2C ecom space, click-to-purchase CTAs can be HUGE conversion assets in email. Anyone who shops online sees these emails all the time ...


The bigger question here is, "How well will these types of emails convert for your audience?"
Only way to know ... test ... test ... then ... wait for it ... test some more. 🙂


RECOMMENDATIONS
Skip the typical b$ -- i.e., generic email blasts to non-segmented lists.
Start with laser focus ...
- Send a highly personalized email to a very specific segment of your list.
- Then optimize by tweaking that send (over time) until you achieve an acceptable open rate (>30% -- average is 20.81%, but we don't believe in 'average', so ...)
- AND, more importantly, tweak that send until you achieve an acceptable click-through-rate (>3%? -- only you know what's acceptable here).


- see Average Open Rates for Email & Other Email Benchmarks (MailChimp)

 

Important distinctions between Click Rate and Click-Through-Rate (CTR)

(see image)

hubspot-email-click-rate-vs-click-through-rate.png

 

Emails perform better when they have:
- Great subject lines
- Strong CTAs
- Personalization
- Real sent-from addresses
- Targeted, opted-in recipient lists


Is email marketing work?
Definately. Yes. Lots.


Is email marketing worth it?
Only you can answer that for your business.

 

Here's a HubSpot Email Campaign Analytics Overview example to help you decide.
- see HubSpot Email Campaign Analytics Overview 

 

Always happy to help you build on HubSpot.

 

Best,
Frank


hubspot-solutions-signature-mfrankjohnson-v05.png

www.MFrankJohnson.com

Help find this post quickly ... accept this solution now.

 

Note: Please search for recent posts as HubSpot evolves to be the #1 CRM platform of choice world-wide.

 

Hope that helps.

 

Be well,
Frank


www.mfrankjohnson.com

View solution in original post

5 Replies 5
MFrankJohnson
Solution
Thought Leader

Email conversion for affiliate websites

SOLVE

_hubspot-button-accept-as-solution-gif-v00.gif

 

mfrankjohnson-does-marketing-email-work-gif.gif

>>Is [email marketing] worth it?
While each company owner will need to make that determination for themself, the general concensus is, 'yes'. Email marketing is 'worth it'.
- see HubSpot Marketing Statistics (Email Marketing section)


>>Does anybody know what is an average email conversion for affiliate websites?
If you can kidnap an affiliate marketing manager willing to share their VERIFIED email conversion rate stats, please post them here. haha Otherwise, ...


General email conversion rate AVERAGES quickly lose value as we increase focus on important characterics unique to our own target audience AND for our own product / service offerings. Focus on these characteristics dramatically affect email conversion rates.


HubSpot has some good email marketing training on how to leverage the platform to increase overall email conversions.
- see HubSpot Email Marketing Training


++

It's often helpful to look at email as the messenger, not the message. However, in the B2C ecom space, click-to-purchase CTAs can be HUGE conversion assets in email. Anyone who shops online sees these emails all the time ...


The bigger question here is, "How well will these types of emails convert for your audience?"
Only way to know ... test ... test ... then ... wait for it ... test some more. 🙂


RECOMMENDATIONS
Skip the typical b$ -- i.e., generic email blasts to non-segmented lists.
Start with laser focus ...
- Send a highly personalized email to a very specific segment of your list.
- Then optimize by tweaking that send (over time) until you achieve an acceptable open rate (>30% -- average is 20.81%, but we don't believe in 'average', so ...)
- AND, more importantly, tweak that send until you achieve an acceptable click-through-rate (>3%? -- only you know what's acceptable here).


- see Average Open Rates for Email & Other Email Benchmarks (MailChimp)

 

Important distinctions between Click Rate and Click-Through-Rate (CTR)

(see image)

hubspot-email-click-rate-vs-click-through-rate.png

 

Emails perform better when they have:
- Great subject lines
- Strong CTAs
- Personalization
- Real sent-from addresses
- Targeted, opted-in recipient lists


Is email marketing work?
Definately. Yes. Lots.


Is email marketing worth it?
Only you can answer that for your business.

 

Here's a HubSpot Email Campaign Analytics Overview example to help you decide.
- see HubSpot Email Campaign Analytics Overview 

 

Always happy to help you build on HubSpot.

 

Best,
Frank


hubspot-solutions-signature-mfrankjohnson-v05.png

www.MFrankJohnson.com

Help find this post quickly ... accept this solution now.

 

Note: Please search for recent posts as HubSpot evolves to be the #1 CRM platform of choice world-wide.

 

Hope that helps.

 

Be well,
Frank


www.mfrankjohnson.com
chrishayes
Participant

Email conversion for affiliate websites

SOLVE

Wow, thank you A LOT! Will make a small guideline from your anwer Smiley Very Happy

MFrankJohnson
Thought Leader

Email conversion for affiliate websites

SOLVE

Excellent @chrishayes ... if it helps, please mark as solved.

 

Note: Please search for recent posts as HubSpot evolves to be the #1 CRM platform of choice world-wide.

 

Hope that helps.

 

Be well,
Frank


www.mfrankjohnson.com
0 Upvotes
Nuri
Member

Email conversion for affiliate websites

SOLVE

Email Marketing is a must have for your business growth.

You can convert your visitors into subscribers and then you can sell them your stuff.

Don't leave it out, it is still powerful tool.

chrishayes
Participant

Email conversion for affiliate websites

SOLVE

Thank you!

0 Upvotes