Email Marketing


Email Nurture Programs

Hello folks!

I am working as an email marketing specialist at Insider. I am responsible for creating nurture programs for customers and prospects. I am open for any ideas about nurture programs in B2B Saas companies. Let's connect and share some insights!

2 Replies 2
Most Valuable Member | Elite Partner
Most Valuable Member | Elite Partner

Email Nurture Programs

Hi @ATelatar  and welcome to the Community! I love the idea of collaboration and sharing knowledge. Here are a few ideas I've thought of over my years as a marketer when it comes to email nurturing.


Segmentation - It's crticial! Segment your email list based on criteria such as industry, company size, and user behavior. This allows you to send targeted and relevant content to specific segments, increasing engagement.


Personalization - Personalize your emails by addressing recipients by their names (table stakes anymore) and tailoring content based on their interests, behavior, or previous interactions with your product (real personalization). Personalization increases the likelihood of engagement and conversion.


Educational Content - Provide valuable and educational content that helps your audience solve problems or achieve their goals. Share case studies, whitepapers, blog posts, and other resources that demonstrate your expertise in the industry and showcase the value of your SaaS product


Drip Campaigns - Set up drip campaigns that deliver a series of automated, targeted emails over a specific period. This allows you to guide leads through the sales funnel, providing them with the right information at each stage of their journey. This could be long term if the process os 


Triggered Emails - Implement triggered emails based on user actions, such as downloading a whitepaper, signing up for a trial, or abandoning a cart. These automated responses can be highly personalized and timely, increasing the chances of conversion.


User Onboarding Emails - For SaaS products, effective onboarding is crucial. Send a series of onboarding emails that guide new users through the setup process, highlight key features, and provide resources to help them get the most out of your product.


Social Proof - Incorporate social proof into your emails, such as customer testimonials, case studies, and reviews. This builds trust and credibility, assuring potential customers that your SaaS solution has been successful for others in similar situations. We all love to see what others are doing!


Hope that helps! 


Did my answer help? Please "mark as a solution" to help others find answers. Plus I really appreciate it!

Dan Moyle

HubSpot Advisor

LearningOps | Impulse Creative

Community Manager
Community Manager

Email Nurture Programs

Hello @ATelatar thank you for posting in our Community!

That's a great way to start a conversation to have any ideas about nurture programs in B2B Saas. I want to share this blog post here with more information about it. @evalopez @LAkers @danmoyle any recommendations to @ATelatar ?


Thank you,


Você sabia que a Comunidade está disponível em outros idiomas?
Participe de conversas regionais, alterando suas configurações de idioma !

Did you know that the Community is available in other languages?
Join regional conversations by changing your language settings !