"Opted out of all communication" vs. "marketing contact" status

[MoxWeber]

When a contact opts out of all communications or email communications, it no longer makes sense to have them flagged as a "marketing contact", as this creates a paradox. Yet, it seems that a user's opt out decision does not trigger their Marketing contact status to switch to "non-marketing contact". Is there a way to set up such an automated response, or, better still, could Hubspot enable this behavior to resolve such foreseeable and obvious conflicts?

[RalphM87]

Curious to know- what if they opted out of communication but you want to use them in a Hubspot audience list to serve ads via an ads platform? In this case it's not really a paradox as they are simply opting out of personal communication but it still serves us good to have them as marketing contacts.

[Jigar_Thakker]

Hi @MoxWeber 

In HubSpot, there is no such direct features available now but yes this can be achieved through automation:

Let me know if you have any follow-up questions. 

If my post was helpful in addressing your query, Support the community by indicating it as the solution.

[karstenkoehler · Accepted solution]

Hi @MoxWeber,

HubSpot doesn't have an out of the box feature for this but this can easily be set up with a contact-based workflow.

You enroll contacts into the workflow when "Unsubscribed from all email is equal True", then use the "Set contact contact status" to set the contact as non-marketing.

While you're at it, I'd recommend adjusting the enrollment criteria to include:

• Email is unknown
• Email hard bounce reason is known
• Invalid email is equal to True

Best regards!