need explanation on email open and click rate stats provided in HubSpot blog

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ssavage
Member

Hey there -

 

I was reading a HubSpot blog on email open and click rates and came across this stat:

"Companies with 11 - 25 employees: Their open rates are highest when they send 31+ email campaigns a month. At that frequency, these companies typically have a median open rate of 32.4%. But that frequency isn't where they get the most clicks -- they get the most clicks at the 16 - 30 monthly email frequency, with a median click rate of 6.7%."

 

Can anyone explain why this is?

 

Here's the original blog link: https://blog.hubspot.com/marketing/email-open-click-rate-benchmark

 

I reached out to HubSpot support chat and they suggested I reach out to the forum. Any insight is much appreciated!

 

Thanks!

Sam

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bradmin
Solution
Key Advisor

Hi, @ssavage. This is likely an analysis of performance of HubSpot's customers across all segments. [I can't confirm this; I'm going on an inference that if an external source existed for the data, HubSpot would've linked it in the article.]

 

With that said, take that number with a grain of salt. Company employee counts are one of the toughest pieces of data to get correct. I'd look for general trends across varying sizes, rather than key in on your specific segment and treat those numbers as gospel.


Brad Mampe, Salesforce Analyst, Fidelity
I'm probably wrong. I may not be right about that.

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MFrankJohnson
Solution
Thought Leader

@ssavage, what @bradmin said. 🙂

And, have you considered reaching out to Ginny Mineo? Her contact information is right there in the article!

 

Note: The date of each post here is increasingly important as HubSpot evolves to be the #1 CRM platform of choice world-wide.

-- Visit

 

Hope that helps.

 

Be well,
Frank


HubSpot's Hiring World-Wide!

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bradmin
Solution
Key Advisor

Hi, @ssavage. This is likely an analysis of performance of HubSpot's customers across all segments. [I can't confirm this; I'm going on an inference that if an external source existed for the data, HubSpot would've linked it in the article.]

 

With that said, take that number with a grain of salt. Company employee counts are one of the toughest pieces of data to get correct. I'd look for general trends across varying sizes, rather than key in on your specific segment and treat those numbers as gospel.


Brad Mampe, Salesforce Analyst, Fidelity
I'm probably wrong. I may not be right about that.

View solution in original post

ssavage
Member

Thanks for the advice @bradmin!

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MFrankJohnson
Solution
Thought Leader

@ssavage, what @bradmin said. 🙂

And, have you considered reaching out to Ginny Mineo? Her contact information is right there in the article!

 

Note: The date of each post here is increasingly important as HubSpot evolves to be the #1 CRM platform of choice world-wide.

-- Visit

 

Hope that helps.

 

Be well,
Frank


HubSpot's Hiring World-Wide!

View solution in original post

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ssavage
Member

@MFrankJohnson, didn't think of that initially. Probably a good avenue to go down. Thanks!