is there any way to customize the subscription types on the landing page? By default, all are shown that we have created under the settings. However, we would like to be able to show and hide them freely depending on the landing page, e.g. for different countries or customer groups.
When I search under Design Manager, I always come to the end of the “email_subscriptions” module, but there is absolutely no way to make adjustments in this direction. The created subscription types are not displayed in any way.
Subscription "Rules": define what different contacts should see on their Preference Page
September 16, 2024
What is it?
You can now specify what subscription types your different contacts should see on their Preference Page.
Why does it matter?
Instead of a preference page experience withallyour subscription types visible, you can now choosespecificsubscription types to be shown only to certain contact segments.
Use cases can include:
internal (employee) vs external (customer) content
freemium vs paid user content
leads vs customers vs partners content
regional-based content
ABM
etc.
How does it work?
As a Marketing Hub Enterprise portal user with the Create/Edit Subscription Types permission enabled, you will now be able to create custom "rules" that can be applied to one, some or all subscription types, allowing you to offer a morepersonalizedpreference page experience that is tailored to a contact’s attributes, interests, and/or lifecycle stage.
Before you begin, we recommend first thinking about your different contact segments, how you identify them, and what subscription types each should see compared to others. You may want to create a new list for your specific contact 'segment' based on the property (properties).
When you're ready to set up a rule, navigate to Settings > Marketing > Email > Subscription Types. Within the 'Rules' tab, you can 'Create a rule' using one or more predefined lists.
You'll name your rule and select which list(s) this rule applies to.
From there you will be able to preview the rule, before saving and applying the desired changes.
You can preview the rule as a specific contact and see what their preference page experience looks like and why.
From the subscription types tab, you can also view what rules are assigned to a specific subscription type, as well as modify and/or assign a different rule to a specific subscription type.NOTE: By default, all subscription types are visible to all contacts.
Callouts
A contact will always see subscription types to which they arealreadysubscribedto (irrespective of any rule). This is intentional and ensures they can always unsubscribe from content to which they are currently subscribed.
"Rules" exist to control what subscription types appear on the preference page based on who the contact is (who your intended audience is) -- "rules"do notcreate 'separate' preference pages with their own branding.
If a contact performs an "unsubscribe all" action (aka opted out of all email), all subscription types in the portal (or the specific Business Unit, if you have Business Units) will be set to unsubscribed, and the contact will no longer be eligible to receive email communications from your business.
By default, all subscription types are visible to all contacts. You can assign subscription types to visible for a rule, or from the Subscription Types tab edit behavior.
Omissions
Choosing a (or set of) contact properties (in lieu of lists) to be used to create the "rule" is currently in planning.
Who gets it?
Marketing Enterprise
This is limited to Marketing Hub Enterprise. If you are on Marketing Hub Enterprise and don't see these settings yet, you should find the beta here:
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
If HubSpot could make it easier to customize the subscription preferences page, that would be ideal. I have a client who has about 30 subscription types and she would like to group these in categories or have separate subscription preference pages for segmented contacts.
