Email Marketing Tool

TomMonaghan
HubSpot Product Team
HubSpot Product Team

iOS 15 - let’s talk about it

Hey folks,

 

So the iOS 15 changes are out in the wild and I thought it was best to start a fresh thread to give everyone a place to ask questions, help each other, and share their experiences.

 

Thanks,

Tom Monaghan

Director of Product for Email

Mike_Donnelly
Contributeur de premier rang

iOS 15 - let’s talk about it

"OR…

Partner/Integrate with a service that is laser-focused on email performance/has a strategic vision around how to optimize the email channel, and make it easy for us to use them alongside HubSpot."

 

Hi @vanessa2 - If you'd be open to a conversation regarding your comment above, we'd love to understand more.  Reason I ask is this is exactly what we do here at Seventh Sense (maniaclly focussed on driving better results through your email channel using AI).  The system is also natively integrated with HubSpot and the workflows tool.  Here's a link to our  HubSpot App Marketplace listing if you'd like to take a look.  Additionally, long ago, we had forsight into mobile opens and how bad of a signal it was to begin with, so is already baked into what our system does.  Let me know if you'd like to chat.  mike[at]theseventhsense.com

0 Upvotes
KatyH
Participant

iOS 15 - let’s talk about it

Sorry to need clarification on this - but does this only impact contacts who are using Apple as their email provider, or does it affect all contacts who are using an Apple device to access their mail (such as Gmail, etc.)? Thank you.

KeyWestScott
Key Advisor

iOS 15 - let’s talk about it

@KatyH Yes, this will effect anyone that uses or even just configures their email account through Apple Mail.  Now imagine this.  At one time a person configures their work, gmail, yahoo, aol, etc etc account in Apple Mail. BUT they don't actually use Apple Mail or use it infrequently, but use an app or access their mail via their work computer. Now, since that account was configured to use Apple Mail, it will still conform to and use the settings of that previous setup..... 

 

Remember that Apple Mail is constantly checking to see if mail was delivered and if so, will enact the security profile, for that user..... 

 

Scott

0 Upvotes
vanessa2
Contributor

iOS 15 - let’s talk about it

Hi KatyH, it affects people who use the iOS application “Mail” (Mail.app) on their iOS device. It is not exclusive to me.com/icloud.com/mac.com email addresses. So this change affects people who:

  1. use Mail.app
  2. on iOS 15 or later
  3. who opt in to Mail Privacy Protection.

Yes, that includes gmail, yahoo, hotmail, etc, and can include corporate domains as well. This message will appear when they first open the app…I assume more people will opt to "Protect Mail activity."Screen Shot 2021-09-29 at 1.38.05 PM.png

Smiles1
Participant

iOS 15 - let’s talk about it

@KatyH This is an email client specific feature, so a bit of a mix of what you said. It applies to contacts who use Apple Mail (the app) as their email client. So I may use my (at)gmail email address on my iPhone in the Gmail App (email client), and as a result this feature doesn't apply. But if I choose to use Apple Mail as my email client, it will. You can see the breakdown of contacts in email reporting on a specific send. It's under the chart for "Opens by email client"

KatyH
Participant

iOS 15 - let’s talk about it

Thank you!

0 Upvotes
Agent314
Participant

iOS 15 - let’s talk about it

One interesting observation we've used is that typically the false positive open occurs at the same time the email is sent and probably 99% or more of the time that's what it is. When the email is opened after that, we see that as the actual first open.

AMasters6
Member

iOS 15 - let’s talk about it

Hi Tom - would like to know how HS is going to handle - 1) greymail - thoughts on how to handle?   2) measuring email health - right now you have open rates as part of the metric which seems like a false positive today and it will only get worse as time goes on 3) can we measure readability scale and use that as a trigger  - so open and read vs open and skimmed? (it is better than nothing and I realize that CTR is good too). Thank you.

KLively
Member

iOS 15 - let’s talk about it

Just want to make sure we understand the full impact for not just marketing, but for sales.  I'm assuming the 'recent sales email open date' property would get impacted because of IOS pre-loading sales and marketing emails. So the recent date might be updated because of the IOS pre-load rather than them actually opening the email.  Is this correct?

RMacNamee
Participant

iOS 15 - let’s talk about it

I had this question also - does this impact both Sales and Marketing emails?

CTodd
Participant

iOS 15 - let’s talk about it

We use opens as a metric in our lead scoring. Obviously anyone using Apple Mail will be over-scored. I submitted an idea in the community, but it would be extremely helpful to surface a property for email client so we could simply exclude Apple Mail users from scoring. I'm sure it'd be helpful for tailoring other processes too. 

 

https://community.hubspot.com/t5/HubSpot-Ideas/Email-Client-Property-for-Use-in-Lists-amp-Scoring/id...

JTho
Member

iOS 15 - let’s talk about it

@Smiles1So an unsub sent from any of the alias accts would unsub the actual email address, correct? This has to be the case or a lot of compaies are going to instantly be in violation of the GDPR et al.

 

Smiles1
Participant

iOS 15 - let’s talk about it

I should let someone else with more knowledge chime in definitively because my comments are just based on my intuition and understanding of the software. However, my assumption is that no, an unsub sent from a single alias account will just unsub the alias account. This is because (by Apple's design) Hubspot has no idea if a single person is subscribed under multiple aliases.

JTho
Member

iOS 15 - let’s talk about it

How will this affect unsubscribes if HubSpot cannot see the actual email address?

Smiles1
Participant

iOS 15 - let’s talk about it

Jtho, I believe they'll simply be treated as individual contacts, so while one person may be subscribed under multiple hidden email addresses, each unsubscribe is dealt with as if it is a single contact (which it is)

0 Upvotes
TerryB
Contributor

iOS 15 - let’s talk about it

Another setting that needs consideration in the platform is lead scoring contact that open emails.

 

With this IOS changes this is now unreliable

elanashama
Contributeur de premier rang

iOS 15 - let’s talk about it

In workflows and lists, is there a way we can segment IOS vs non-IOS users so that we can treat them differently?

HYuen
Participant

iOS 15 - let’s talk about it

Interested in seeing how Hubspot will handle changes in Workflows, we want to add a condition of 'contact has not clicked a link' regardless of theye've opened Email A or not, then send email B'. Currently, the only option is 'Contact opened email but did not click a link'. With the new privacy changes in place, we won't know if the contact has opened the email or not with any certainty so this condition becomes unreliable.

auto-mate
Contributor

iOS 15 - let’s talk about it

Ability to edit IP Timezone - this is another reason we need to be able edit/overwrite IP Timezone, because so many stamped IP Timezones will be inaccurate and workflow email sends using send in recipient's time zone will not function satisfactorily.

"Opens by email client" becomes very important as @JLSB said

And yes, strong Twilio integration or HS SMS would be good




JLSB
Contributor

iOS 15 - let’s talk about it

Thanks @Paula and agreed, even if Hubspot builds a native integration with Twilio so that we can cleanly send out broadcast texts to segmented lists, utilize text in workflows, set up automations and answer text responses in the conversations module... we would have no problem paying Twilio separately for the text fees.

0 Upvotes
Paula
Participant | Partner
Participant | Partner

iOS 15 - let’s talk about it

SMS MARKETING

 

I know it was mentioned in a reply above, but I'm starting a new one with just this topic and more inclusivity (all paid marketing subscription levels).

 

Referencing blog https://blog.hubspot.com/marketing/how-apples-ios-15-could-impact-email-marketers and in particiular the video, when is HubSpot rolling out a native text messaging / SMS marketing feature to all paid marketing subscriptions?