Email Marketing Tool

TomMonaghan
HubSpot Product Team
HubSpot Product Team

iOS 15 - let’s talk about it

Hey folks,

 

So the iOS 15 changes are out in the wild and I thought it was best to start a fresh thread to give everyone a place to ask questions, help each other, and share their experiences.

 

Thanks,

Tom Monaghan

Director of Product for Email

87 Replies 87
iMBAConsulting
Participant

iOS 15 - let’s talk about it

                        Is it really bad? and why do I feel uneducated since I am not as worried. Someone please educate me. For the sake of argument, I can pull the numbers of quality leads I have and if the ratio of android users to iOS is'nt that much of a gap, then it's really not the end of email marketing, plus add to it, the number of iOS user that you have on that "list" of yours, what's the percentage of people whos actually knowledgeable to activate or opt in to that bot? --unless I'm being stupid thinking it's Opt - IN;Opt - Out situation. What's the worse can happen, this might just be a good help  filtering who to contact, I'm sure, we'll figure it out, 1 way or another, lastly , I think as long we don't forget that there's still data that we can always check and see then we can always come up with a problem based solutions.

0 Upvotes
harshini
Participant

iOS 15 - let’s talk about it

So if we use a "email open" trigger in a workflow, what happens to apple users? Do they by default follow the "yes" branch or the "none met" branch?

kkoltun
Contributor

iOS 15 - let’s talk about it

The 'none met' from my understanding, unless you don't have 'bot filtering' on in your settings since the apple ios15 opens get grouped in with bots. 

0 Upvotes
HelenTansley
Participant

iOS 15 - let’s talk about it

We would love to use 'email open - read' as this seems like a more accurate way of measuring if someone has actually opened an email. You only seem to be able to do this for individual emails which is frustrating when wanting to analyse multiple emails across entire campaign. It would be great if in camaping analytics 'influenced contacts' took the 'open-read' metric rather then opens.

KJutton
Participant

iOS 15 - let’s talk about it

can you please let me know how the apple update will affect intel on email forwarding?

0 Upvotes
afu
Participant

iOS 15 - let’s talk about it

Has anyone else started seeing drops in Open Rates, per what @TomMonaghan posted about Hubspot bot filtering?

 

****************

 

A little bit about Bot Filtering.

 

There are security vendors who primarily play in the enterprise space that have been doing this “open every email and click every link” thing for a while now.  In fact, we’ve had an option to filter these so called “Bot Opens” in your portal’s settings since 2017 and it’s been defaulted to on for as long as I’ve known (see: Tracking & Analytics > Advanced Tracking and find the checkbox for “Bot filtering”).

 

Well as it turns out, our system is good, maybe too good, and it is correctly categorizing Apple iOS 15 opens as if they were from bots (because they are) and filtering them out automatically if you have this feature enabled.  Note: for Apple iOS 15 events, this does not filter clicks, unsubscribes, or spam reports, only opens.  While this prevents all the “false” opens from skewing your results, it also prevents you from having complete results.  

 

Here’s a simple example:  Presently about 10% of the traffic we’re seeing is being opened with Apple iOS 15 devices.  So if you send to 1,000 recipients and have Bot Filtering enabled, you’ll only see opens from about 900 recipients - all of the folks who are not using Apple iOS 15 devices with Mail Privacy Protection enabled.  But we do not actively remove sent events, so in effect, your open rate, in this example will actually appear to go down over time, though we believe the true activity has not changed.

0 Upvotes
MarshaJones
Participant

iOS 15 - let’s talk about it

Absolultely!  The privacy update from Apple presents a major challenge for email marketers everywhere.

0 Upvotes
LIndustriesPt
Member

iOS 15 - let’s talk about it

Hey To

How about making Hubspot more responsive and also adding some SEO features
- Adding designer Drag & Drop features users can easily customize the HubSpot theme..etc?

 

 

0 Upvotes
KDrelich
Participant

iOS 15 - let’s talk about it

Hello all,

 

On the performance dashboard, in each specific email campaign, it shows opens by email client report at the bottom.  It would be great if we could click on the bars in the chart to see who the IOS contacts are.  Exporting that so we can create a list would then allow us to send A/B emails and separate that group in future emails.

 

Huge assumption here, but as that report with the email clients already exists in the email performance dashboard, perhaps its not a mountain to add in the above features as the connections are already there?  

 

It's really a perfect workaround for now.

 

Upvote!!!!

KDrelich_0-1635508282580.png

 

 

Mike_Donnelly
Top Contributor

iOS 15 - let’s talk about it

The challenge with a lot of these suggesstions (while at face value, they're great) is that this is reporting on the first open of an email by the recipient.  What I mean by this is say you are sitting on a zoom meeting and your passively scolling through your inbox on your iphone and you open an email about an upcoming webinar that looks intriguing.  At that point, the open fires and is recorded.  BUT, you didn't register for the webinar because doing that on your phone would be a major PIA.  So you don't delete the email and come back to it a few hours later and you open that same email on your desktop / laptop to register for the event and the open fires and is recorded again.  The second open is a better signal, however, since the first open happened on an iphone, in the above report, it's indicated as such.  So if you start treating the individuals differently that happened to open your email on their mobile device first, you could be leaving real engagement on the table.  All in all, people have multiple devices and trying to pinpoint iOS users doesn't do a lot of good.  I just assume everyone is using iphones which allows us to make better decisions to stregthen our email program.

0 Upvotes
afu
Participant

iOS 15 - let’s talk about it

So in the Marketing Email Performance View where it shows "Opens by email client"...in our case as an example 34% Apple Mail....this does NOT include those that are filtered out by the bots setting, correct?

TRichards
Contributor

iOS 15 - let’s talk about it

Pertaining to the iOS changes, I am looking at reporting and noticed some differences in terms between the email reporting and custom reporting.  In the sent email page in the bottom chart called "Opens by Email Client" there is Apple Mail and Apple Mail (iOS) listed as browser types. Are both of these the browser types affected by the iOS change?

When I pull a list of email openers from Custom Reporting I get the browser names Apple Mail and Safari Mobile. Is Safari Mobile the same as Apple Mail (iOS)?

MarshaJones
Participant

iOS 15 - let’s talk about it

There is an open community request to allow tracking/editing of timezones that is certainly applicable to the challenges presented by this email update>. Please upvote this request to HubSpot and let's make it happen!  https://community.hubspot.com/t5/HubSpot-Ideas/Manually-Changing-Adding-Time-Zones-for-HubSpot-Smart...

0 Upvotes
KMScott
Member

iOS 15 - let’s talk about it

Hi Tom - Can you tell me if HubSpot can sync contact information for people who sign up for email marketing twice, using both their regular email address and also an address hidden by Apple's privacy protection. Will those get merged into one contact property?  

0 Upvotes
CDay
Participant

iOS 15 - let’s talk about it

How are "unengaged" contacts being affected? Since we cannot accurately continue to use open rates as a metric to track engagement, what do we do? Make our own list of unengaged users?

BDonaldson3
Participant

iOS 15 - let’s talk about it

I do not seem to be able to edit the "Unengaged Contacts" list.  Should I just quit using it?

0 Upvotes
CDay
Participant

iOS 15 - let’s talk about it

@BDonaldson3 I stopped using my default "unengaged contacts" list and created my own. I increased the number of marketing email sends before marking as unengaged and use that in my suppression list. This isn't a great workaround, but I'm also delivering more click and response CTAs in the meantime to capture true engagement. And I'm working on a re-engagement strategy to get more clicks. Hope this helps!

KeyWestScott
Key Advisor

iOS 15 - let’s talk about it

@CDay How is this helping you?  Could you expand? Simply sending more emails, in the current environment, won't necessarily result in more "real" clicks.  As Apple will still mark all these emails as "clicked", when they really aren't.

 

What are the conditions of your suppression list, if you don't mind me asking?

0 Upvotes
CDay
Participant

iOS 15 - let’s talk about it

@KeyWestScott At some point, I may stop using suppression lists solely based on engagement. I'll focus on delivering content users want and expect and monitor rates/clicks/responses. Anything "higher" or "lower" than our normal would be something to then analyze as that would be a sign of higher/lower engagement. But it'll be hard to work around workflow triggers or emails on an individual basis. 

 

From my experience---we implemented a new follow-up email in our workflow. After a contact has filled out a form and received their delivery email, we send a follow-up two days later asking how they liked the resource. It's short and links back to the original resource (click opportunity), and we've seen an increase in responses--a good email metric. Hope this helps!

0 Upvotes
Mike_Donnelly
Top Contributor

iOS 15 - let’s talk about it

@KeyWestScott Actually Mail Protection from Apple won't click the link in your emails.  For users that have it enabled, it will just automatically download the pixel (which fires the open) as soon as it's received.  One thing to also point out is that even though someone may be using an iOS device that has enabled Mail Protection, they could fire legitimate opens from their desktop / laptop.  In short, not all opens are created equal.  🙂

0 Upvotes