It would be great to be able to determine the number of contacts who use the Apple iOS email client as well so we can determine how much this will impact our database. While individual email analytics displays the percentage of opens per email client, we'd like to understand how many of our contacts use this email client.
Hi @IsabelleW, this can be done in Reports > Reports. Connect two data sources (Contacts & Marketing Emails). Then change browse to "Marketing email" and select "Open emails" under the "Marketing email events" selection. The "Opened emails properties" will have the browser identifiers you're looking for.
While much of the conversation has focused on the impacts to email marketing so far, I'm wondering how Hubspot users will work around the "Hide My Email" feature where visitors will be able to provide a fake email to your form or chatbot. Many of us rely on knowing the actual email address and domain of the lead to determine qualification, track engagement, and enrich the CRM records with Hubspot Insights or other additional data. Here's the description if you haven't seen it.
Hide My Email (within iCloud+): An email address-cloaking feature that enables users to give sites a "fake" email address. While promotional emails sent from the brand to the fake address will still go to someone's inbox and shouldn't impact important communication, brands will not be able to see the person's real address unless the contact shares it.
@MMArketing5 Not sure I understand, what is it that you don't think will work? My question is trying to figure out how inbound marketers will be able to address when visitors enter one of the "fake" email addresses from Apple's Hide My Email icloud+ into your website form or chat coversatios.
Option to pre-segment by email client, when known, similar to the IP Time Zone property.
Filtered reporting on open rate (accounting for iOS 15 + server security activity). Bolster our confidence in HubSpot reporting. Yes, if we need to de-prioritize opens, then redesign the Performance report. Help us optimize.
A related improvement — Filtered reporting on clicks (accounting for server security activity that is common on corporate email servers). Other services implementedthis. HubSpot, as seer of all data, can make assumptions about what clicks are automated and what aren't, right?
Partner/Integrate with a service that is laser-focused on email performance/has a strategic vision around how to optimize the email channel, and make it easy for us to use them alongside HubSpot.
Partner/Integrate with a service that is laser-focused on email performance/has a strategic vision around how to optimize the email channel, and make it easy for us to use them alongside HubSpot."
Hi @vanessa2 - If you'd be open to a conversation regarding your comment above, we'd love to understand more. Reason I ask is this is exactly what we do here at Seventh Sense (maniaclly focussed on driving better results through your email channel using AI). The system is also natively integrated with HubSpot and the workflows tool. Here's a link to our HubSpot App Marketplace listing if you'd like to take a look. Additionally, long ago, we had forsight into mobile opens and how bad of a signal it was to begin with, so is already baked into what our system does. Let me know if you'd like to chat. mike[at]theseventhsense.com
Sorry to need clarification on this - but does this only impact contacts who are using Apple as their email provider, or does it affect all contacts who are using an Apple device to access their mail (such as Gmail, etc.)? Thank you.
@KatyH Yes, this will effect anyone that uses or even just configures their email account through Apple Mail. Now imagine this. At one time a person configures their work, gmail, yahoo, aol, etc etc account in Apple Mail. BUT they don't actually use Apple Mail or use it infrequently, but use an app or access their mail via their work computer. Now, since that account was configured to use Apple Mail, it will still conform to and use the settings of that previous setup.....
Remember that Apple Mail is constantly checking to see if mail was delivered and if so, will enact the security profile, for that user.....
Hi KatyH, it affects people who use the iOS application “Mail” (Mail.app) on their iOS device. It is not exclusive to me.com/icloud.com/mac.com email addresses. So this change affects people who:
on iOS 15 or later
who opt in to Mail Privacy Protection.
Yes, that includes gmail, yahoo, hotmail, etc, and can include corporate domains as well. This message will appear when they first open the app…I assume more people will opt to "Protect Mail activity."
@KatyH This is an emailclient specific feature, so a bit of a mix of what you said. It applies to contacts who use Apple Mail (the app) as their email client. So I may use my (at)gmail email address on my iPhone in the Gmail App (email client), and as a result this feature doesn't apply. But if I choose to use Apple Mail as my email client, it will. You can see the breakdown of contacts in email reporting on a specific send. It's under the chart for "Opens by email client"
One interesting observation we've used is that typically the false positive open occurs at the same time the email is sent and probably 99% or more of the time that's what it is. When the email is opened after that, we see that as the actual first open.
Hi Tom - would like to know how HS is going to handle - 1) greymail - thoughts on how to handle? 2) measuring email health - right now you have open rates as part of the metric which seems like a false positive today and it will only get worse as time goes on 3) can we measure readability scale and use that as a trigger - so open and read vs open and skimmed? (it is better than nothing and I realize that CTR is good too). Thank you.
Just want to make sure we understand the full impact for not just marketing, but for sales. I'm assuming the 'recent sales email open date' property would get impacted because of IOS pre-loading sales and marketing emails. So the recent date might be updated because of the IOS pre-load rather than them actually opening the email. Is this correct?
We use opens as a metric in our lead scoring. Obviously anyone using Apple Mail will be over-scored. I submitted an idea in the community, but it would be extremely helpful to surface a property for email client so we could simply exclude Apple Mail users from scoring. I'm sure it'd be helpful for tailoring other processes too.