iOS 15 - let’s talk about it

TomMonaghan
HubSpot Product Team

Hey folks,

 

So the iOS 15 changes are out in the wild and I thought it was best to start a fresh thread to give everyone a place to ask questions, help each other, and share their experiences.

 

Thanks,

Tom Monaghan

Director of Product for Email

75 Replies 75
KLively
Member

Just want to make sure we understand the full impact for not just marketing, but for sales.  I'm assuming the 'recent sales email open date' property would get impacted because of IOS pre-loading sales and marketing emails. So the recent date might be updated because of the IOS pre-load rather than them actually opening the email.  Is this correct?

RMacNamee
Participant

I had this question also - does this impact both Sales and Marketing emails?

AMasters6
Member

Hi Tom - would like to know how HS is going to handle - 1) greymail - thoughts on how to handle?   2) measuring email health - right now you have open rates as part of the metric which seems like a false positive today and it will only get worse as time goes on 3) can we measure readability scale and use that as a trigger  - so open and read vs open and skimmed? (it is better than nothing and I realize that CTR is good too). Thank you.

0 Upvotes
Agent314
Participant

One interesting observation we've used is that typically the false positive open occurs at the same time the email is sent and probably 99% or more of the time that's what it is. When the email is opened after that, we see that as the actual first open.

KatyH
Participant

Sorry to need clarification on this - but does this only impact contacts who are using Apple as their email provider, or does it affect all contacts who are using an Apple device to access their mail (such as Gmail, etc.)? Thank you.

Smiles1
Participant

@KatyH This is an email client specific feature, so a bit of a mix of what you said. It applies to contacts who use Apple Mail (the app) as their email client. So I may use my (at)gmail email address on my iPhone in the Gmail App (email client), and as a result this feature doesn't apply. But if I choose to use Apple Mail as my email client, it will. You can see the breakdown of contacts in email reporting on a specific send. It's under the chart for "Opens by email client"

KatyH
Participant

Thank you!

0 Upvotes
vanessa2
Contributor

Hi KatyH, it affects people who use the iOS application “Mail” (Mail.app) on their iOS device. It is not exclusive to me.com/icloud.com/mac.com email addresses. So this change affects people who:

  1. use Mail.app
  2. on iOS 15 or later
  3. who opt in to Mail Privacy Protection.

Yes, that includes gmail, yahoo, hotmail, etc, and can include corporate domains as well. This message will appear when they first open the app…I assume more people will opt to "Protect Mail activity."Screen Shot 2021-09-29 at 1.38.05 PM.png

KeyWestScott
Key Advisor

@KatyH Yes, this will effect anyone that uses or even just configures their email account through Apple Mail.  Now imagine this.  At one time a person configures their work, gmail, yahoo, aol, etc etc account in Apple Mail. BUT they don't actually use Apple Mail or use it infrequently, but use an app or access their mail via their work computer. Now, since that account was configured to use Apple Mail, it will still conform to and use the settings of that previous setup..... 

 

Remember that Apple Mail is constantly checking to see if mail was delivered and if so, will enact the security profile, for that user..... 

 

Scott

0 Upvotes
vanessa2
Contributor

I personally would like to see HubSpot provide:

  1. Option to pre-segment by email client, when known, similar to the IP Time Zone property. 
  2. Filtered reporting on open rate (accounting for iOS 15 + server security activity). Bolster our confidence in HubSpot reporting. Yes, if we need to de-prioritize opens, then redesign the Performance report. Help us optimize.
  3. A related improvement — Filtered reporting on clicks (accounting for server security activity that is common on corporate email servers). Other services implemented this. HubSpot, as seer of all data, can make assumptions about what clicks are automated and what aren't, right?

OR…

Partner/Integrate with a service that is laser-focused on email performance/has a strategic vision around how to optimize the email channel, and make it easy for us to use them alongside HubSpot.

Mike_Donnelly
Top Contributor

"OR…

Partner/Integrate with a service that is laser-focused on email performance/has a strategic vision around how to optimize the email channel, and make it easy for us to use them alongside HubSpot."

 

Hi @vanessa2 - If you'd be open to a conversation regarding your comment above, we'd love to understand more.  Reason I ask is this is exactly what we do here at Seventh Sense (maniaclly focussed on driving better results through your email channel using AI).  The system is also natively integrated with HubSpot and the workflows tool.  Here's a link to our  HubSpot App Marketplace listing if you'd like to take a look.  Additionally, long ago, we had forsight into mobile opens and how bad of a signal it was to begin with, so is already baked into what our system does.  Let me know if you'd like to chat.  mike[at]theseventhsense.com

0 Upvotes
auto-mate
Contributor

And, to our Hubspot friends, please take a lead on this, as this is a stick we will get beaten with when it comes to long term platform selection.

Does anyone have a number on e.g. %/# of 18+ Apple Mail users in the US, UK?

amandafann
Contributor

While much of the conversation has focused on the impacts to email marketing so far, I'm wondering how Hubspot users will work around the "Hide My Email" feature where visitors will be able to provide a fake email to your form or chatbot. Many of us rely on knowing the actual email address and domain of the lead to determine qualification, track engagement, and enrich the CRM records with Hubspot Insights or other additional data. Here's the description if you haven't seen it. 

 

  • Hide My Email (within iCloud+): An email address-cloaking feature that enables users to give sites a "fake" email address. While promotional emails sent from the brand to the fake address will still go to someone's inbox and shouldn't impact important communication, brands will not be able to see the person's real address unless the contact shares it.
MMArketing5
Participant

@amandafann  I don't think this will work.  Apple will probably scan the database before accepting the email. This sounds like a really fast way to burn your sending IP address. 

0 Upvotes
amandafann
Contributor

@MMArketing5  Not sure I understand, what is it that you don't think will work? My question is trying to figure out how inbound marketers will be able to address when visitors enter one of the "fake" email addresses from Apple's Hide My Email icloud+ into your website form or chat coversatios.

0 Upvotes
MMArketing5
Participant

@amandafann I think you are missing the bigger picture. Having a javascript or snipped of code that will look for the iCloud variable will not change the fact that if that client has its inbox IMAP or pop3 to the iPhone Email app, this is even if the customer is using the clients such as Google, Yahoo, etc. your email camping will still bring false data. 

cudeogu
Participant

Hi Tom, 

 

Thanks for the heads up on the impact of Apple's iOS15 changes on email marketing. Thanks also for the checklist.

 

 Can the checklist be available in a downloadable format? That way Hubspot users can always refer to it. 

 

Regards 

IsabelleW
Member

Hi!

 

It would be great to be able to determine the number of contacts who use the Apple iOS email client as well so we can determine how much this will impact our database.  While individual email analytics displays the percentage of opens per email client, we'd like to understand how many of our contacts use this email client.  

 

Thanks! 

MerchantCentric
Participant

Hi @IsabelleW, this can be done in Reports > Reports. Connect two data sources (Contacts & Marketing Emails). Then change browse to "Marketing email" and select "Open emails" under the "Marketing email events" selection. The "Opened emails properties" will have the browser identifiers you're looking for.

IsabelleW
Member

Okay great, I will try this out!  Thanks! 

0 Upvotes
ibatt
Participant

In the Email > Performance analytics, I see that HubSpot tracks everyone's email client:

 

"A recipient’s email client will be included in the data below when an email is opened or a tracked link is clicked."

 

How about a way to attach contacts' email clients to their records, so we can separate the Apple Mail people out, just as a way to keep them out of certain reporting. I know people use more than one email client (Outlook at work, Apple Mail or Gmail app at home).... but it's just a thought.

ibatt
Participant

Support has solved this for me today!

Reports > Reports > Custom Report Builder > Choose Contacts, then under Marketing: Marketing email.

Build a pivot report with Browser Family and Browser Name (Rows), Browser Type (Columns), and Count of Opened Emails (Values). For a filter, choose whatever Event Timestamp value you like.

vanessa2
Contributor

@ibatt Thanks, these detailed steps were easy for me to follow, and I can export the Apple Mail contacts for segmenting separately. Let us know if you recommend anything else.

0 Upvotes
wlee168
Participant

Thanks for this ibatt. When I try and create this report, I can't find any of the fields beginning with 'browser' in ether marketing email fields or contact fields. Am I doing something wrong? 

0 Upvotes
ibatt
Participant

Assuming you have the 2 data sources Contacts and Marketing: Marketing Email, just start typing "browser..." in the handy search bar in the upper left that says "Search across sources 🔍". Good luck!

0 Upvotes
CDay
Participant

I had issues finding these fields as well until I manually clicked into the options. In the report builder, using Contacts and Marketing, click:
>dropdown options next to "Browse">Marketing email>Radio button: "Opened emails">scroll down to fields that have the header "Opened emails properties" and find both "browser" options

TRichards
Participant

Were you able to get email addresses out of this report? I can create a chart, then click on a number to see the emails and people who opened with that browser. Problem is that I only see the contact's name, not email. 
It's like the report within the report and I'm not sure how to get what I need out of it.

0 Upvotes
IsabelleW
Member
Unfortunately no, we were only able to see the count of contacts that use Apple iOS, and most of our contacts used an “unknown” client.
Sorry I can’t help!
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TRichards
Participant

ibatt, would you be able to show your report configurations? The goal is to see and export the Apple Mail users. Some of us are not experts with reporting yet.

Thanks!

0 Upvotes
elanashama
Contributor

Tahnk you so much @MerchantCentric , this is exactly what we were looking for!

0 Upvotes