How to prepare for Apple's privacy changes

[TomMonaghan]

Hey folks,

So the iOS 15 changes are out in the wild and I thought it was best to start a fresh thread to give everyone a place to ask questions, help each other, and share their experiences.

Thanks,

Tom Monaghan

Director of Product for Email

[RWaldrip]

Hi Tom - thank you for your response-- wanted to specifically ask about the portion quoted below about the bot 'clicks'-- is there any way to filter this false behavior in addition to the false opens behavior to keep it from muddying the data? We've found a lot of contacts recently that seem to be 'highly engaged' - clicking content in our emails, 'visiting the site', etc. that we suspect is just bot security link checks. What's the best way to deal with this in addition to the false opens? Appreciate the active participation in the HS community on this!

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@TomMonaghan wrote:

A little bit about Bot Filtering.

There are security vendors who primarily play in the enterprise space that have been doing this “open every email and click every link” thing for a while now.  In fact, we’ve had an option to filter these so called “Bot Opens” in your portal’s settings since 2017 and it’s been defaulted to on for as long as I’ve known (see: Tracking & Analytics > Advanced Tracking and find the checkbox for “Bot filtering”).

[KMcAfee]

Is someone from HubSpot going to respond about this concern? @TomMonaghan 

[Lmiahhh]

Could HubSpot potentially filter data by email client? I feel like that would be our best bet initially to help filter out some of the false positives. For example, look at email open rates for Apple Mail pre and post update and compare them. Also, if a user becomes engaged for the first time in a long time, but uses Apple Mail, maybe designate that somehow. Just some of my thoughts!

[webmikepdx]

In addition to filters like "Email open was last using Apple Mail", or "Contact has ever opened with Apple Mail" etc., Hubspot could also work in the way the way Refine by Date is included in some filters.

[MMArketing5]

@Lmiahhh This will not work because you can have an IPhone and connect your Gmail account, etc and it will count as an apple client. It will affect every client including yahoo, outlook, Gmail. 

[BMulder]

Agreed! Would love for there to be a contact property that indicates the email client most recently used by a contact

[TerryB]

@TomMonaghan please can Hubspot consider @KMcAfee's question and advise us what the plans are around unengaged contacts.

Like many others who have upvoted @KMcAfee's message this is going to start impacting serveral businesses that use Hubspot.

[elanashama]

Thank you @dschwarz for the amazing post and all the info. Was really awesome. 

@KMcAfee , was wondering the exact same thing regarding unengaged contacts.

Any ideas/suggestions on how to tackle this?