iOS 15 - let’s talk about it

TomMonaghan
HubSpot Product Team

Hey folks,

 

So the iOS 15 changes are out in the wild and I thought it was best to start a fresh thread to give everyone a place to ask questions, help each other, and share their experiences.

 

Thanks,

Tom Monaghan

Director of Product for Email

76 Replies 76
Smiles1
Participant

@KatyH This is an email client specific feature, so a bit of a mix of what you said. It applies to contacts who use Apple Mail (the app) as their email client. So I may use my (at)gmail email address on my iPhone in the Gmail App (email client), and as a result this feature doesn't apply. But if I choose to use Apple Mail as my email client, it will. You can see the breakdown of contacts in email reporting on a specific send. It's under the chart for "Opens by email client"

KatyH
Participant

Thank you!

0 Upvotes
Agent314
Participant

One interesting observation we've used is that typically the false positive open occurs at the same time the email is sent and probably 99% or more of the time that's what it is. When the email is opened after that, we see that as the actual first open.

AMasters6
Member

Hi Tom - would like to know how HS is going to handle - 1) greymail - thoughts on how to handle?   2) measuring email health - right now you have open rates as part of the metric which seems like a false positive today and it will only get worse as time goes on 3) can we measure readability scale and use that as a trigger  - so open and read vs open and skimmed? (it is better than nothing and I realize that CTR is good too). Thank you.

KLively
Member

Just want to make sure we understand the full impact for not just marketing, but for sales.  I'm assuming the 'recent sales email open date' property would get impacted because of IOS pre-loading sales and marketing emails. So the recent date might be updated because of the IOS pre-load rather than them actually opening the email.  Is this correct?

RMacNamee
Participant

I had this question also - does this impact both Sales and Marketing emails?

CTodd
Participant

We use opens as a metric in our lead scoring. Obviously anyone using Apple Mail will be over-scored. I submitted an idea in the community, but it would be extremely helpful to surface a property for email client so we could simply exclude Apple Mail users from scoring. I'm sure it'd be helpful for tailoring other processes too. 

 

https://community.hubspot.com/t5/HubSpot-Ideas/Email-Client-Property-for-Use-in-Lists-amp-Scoring/id...

JTho
Member

@Smiles1So an unsub sent from any of the alias accts would unsub the actual email address, correct? This has to be the case or a lot of compaies are going to instantly be in violation of the GDPR et al.

 

Smiles1
Participant

I should let someone else with more knowledge chime in definitively because my comments are just based on my intuition and understanding of the software. However, my assumption is that no, an unsub sent from a single alias account will just unsub the alias account. This is because (by Apple's design) Hubspot has no idea if a single person is subscribed under multiple aliases.

JTho
Member

How will this affect unsubscribes if HubSpot cannot see the actual email address?

Smiles1
Participant

Jtho, I believe they'll simply be treated as individual contacts, so while one person may be subscribed under multiple hidden email addresses, each unsubscribe is dealt with as if it is a single contact (which it is)

0 Upvotes
TerryB
Contributor

Another setting that needs consideration in the platform is lead scoring contact that open emails.

 

With this IOS changes this is now unreliable

elanashama
Contributor

In workflows and lists, is there a way we can segment IOS vs non-IOS users so that we can treat them differently?

HYuen
Participant

Interested in seeing how Hubspot will handle changes in Workflows, we want to add a condition of 'contact has not clicked a link' regardless of theye've opened Email A or not, then send email B'. Currently, the only option is 'Contact opened email but did not click a link'. With the new privacy changes in place, we won't know if the contact has opened the email or not with any certainty so this condition becomes unreliable.

auto-mate
Contributor

Ability to edit IP Timezone - this is another reason we need to be able edit/overwrite IP Timezone, because so many stamped IP Timezones will be inaccurate and workflow email sends using send in recipient's time zone will not function satisfactorily.

"Opens by email client" becomes very important as @JLSB said

And yes, strong Twilio integration or HS SMS would be good




JLSB
Contributor

Thanks @Paula and agreed, even if Hubspot builds a native integration with Twilio so that we can cleanly send out broadcast texts to segmented lists, utilize text in workflows, set up automations and answer text responses in the conversations module... we would have no problem paying Twilio separately for the text fees.

0 Upvotes
Paula
Participant | Partner

SMS MARKETING

 

I know it was mentioned in a reply above, but I'm starting a new one with just this topic and more inclusivity (all paid marketing subscription levels).

 

Referencing blog https://blog.hubspot.com/marketing/how-apples-ios-15-could-impact-email-marketers and in particiular the video, when is HubSpot rolling out a native text messaging / SMS marketing feature to all paid marketing subscriptions?

Dallenback9
Participant | Partner

Hmm, had an interesting experience today. Not sure if I set up the workflow incorrectly or if it's possibly due to this update. I used the "Delay until an event happened" and somehow one contact moved on by opening the email and then went down the "Didn't open email" path so got a follow-up immediately after. It worked as expected for other contacts. I'll attach a screenshot here (Ignore the 21-day delay, I added that after). 

Screen Shot 2021-09-29 at 3.02.22 PM.png

 

0 Upvotes
MThorslund
Participant

I think you would have to delete the first trigger that checks if a person have opened the email. If they don't, the won't go to the if/then branch. As it is right now, no contacts would meet the "Not Opened" criteria.

 

Hope this helps 🙂 

0 Upvotes
DavidVaassen
Participant

Well frankly opens has been a bit of a false signal of readership for a long long time.

Reply to or Clicking a link is a far better way of measuring success.

afu
Participant

although I would agree, as would many, many would disagree. our clients disagree and wants unique opens as part of reporting .

0 Upvotes