I am using WordPress for myXPMatters and HubSpot as my CRM. I do mostly one-to-one marketing at this point and want to track clicks and opens with my emails.
HubSpot is currently replacing my URLs in one-to-one emails with "https://dxs7rh04.na2.hs-sales-engage.com/Ctc/Z+23284/" they look suspicious.
What DNS records to I need to have in place to a) keep my website on WP, b) make the tracking links XPMatters branded?
My A records in Network Solutions are:
@ 151.101. ...
www 151.101 ...
* 151.101 ...
I do have several CNAME Records for Hubspot such that my Email sending domain is connected correctly. I believe this enables sent from HubSpot to be recognized as coming from me.
Hi @KWhite37 thanks for sharing your question with the community, I'm happy to help as much as possible.
Since your website is hosted on WordPress, you won't want to change any of the other DNS records or it could break your website - connecting the email sending domain is the only thing you need to do to verify your emails and those from your users/team are coming from your domain (e.g. jennifer @ xpmatters.com).
The links in sales (one-to-one) emails are altered for tracking purposes, you can learn about tracking sales emails here.
What you are describing with your links is the expected behavior:
If you don't want links to be tracked and you want them to appear the same as you have them typed, you would link the URL instead of text.
This type of link configuration WILL be tracked:
This type of link configuration WILL NOT be tracked:
As long as you are a trusted source to the email recipient and they click the link, it will only briefly redirect to the tracking URL before displaying your URL in their browser - I haven't heard any complaints from users about their links not being clicked or customers complaining about it, thousands of companies send 1:1 emails with this capability every day, but if tracking isn't a priority you can configure your links so they aren't tracked.
I hope this helps!
If my reply answered your question please mark it as a solution to make it easier for others to find.
Hi @KWhite37 thanks for sharing your question with the community, I'm happy to help as much as possible.
Since your website is hosted on WordPress, you won't want to change any of the other DNS records or it could break your website - connecting the email sending domain is the only thing you need to do to verify your emails and those from your users/team are coming from your domain (e.g. jennifer @ xpmatters.com).
The links in sales (one-to-one) emails are altered for tracking purposes, you can learn about tracking sales emails here.
What you are describing with your links is the expected behavior:
If you don't want links to be tracked and you want them to appear the same as you have them typed, you would link the URL instead of text.
This type of link configuration WILL be tracked:
This type of link configuration WILL NOT be tracked:
As long as you are a trusted source to the email recipient and they click the link, it will only briefly redirect to the tracking URL before displaying your URL in their browser - I haven't heard any complaints from users about their links not being clicked or customers complaining about it, thousands of companies send 1:1 emails with this capability every day, but if tracking isn't a priority you can configure your links so they aren't tracked.
I hope this helps!
If my reply answered your question please mark it as a solution to make it easier for others to find.