Not all bounces are permanent. Depending on the nature of the bounce (see breakdown of reasons here) , you can try resending to a bounced email address in the next email send.
Let me know if you have any questions further to this article. Keep in mind this applies to customers using the paid Marketing Platform who can contact support (via Help button) for unbounce help. 🙂
We keep some of these records, because our hope is that those who are cookied return to visit us, fill out a form with their true email address and in turn updates the record. This way we get to keep all their historical visitor/engagement data with their new healthy email address.
Not all bounces are permanent. Depending on the nature of the bounce (see breakdown of reasons here) , you can try resending to a bounced email address in the next email send.
Let me know if you have any questions further to this article. Keep in mind this applies to customers using the paid Marketing Platform who can contact support (via Help button) for unbounce help. 🙂