What is good benchmark for re-engagement campaign success?SOLVE
a week ago
We recently launched our first ever re-engagement campaign. What are some good benchmarks for measuring success (open rates, CTR, etc)? What percentage of our list should we expect to see re-engage with us?
- b2b business
- sending re-enagement campaign to our "tier 3" heavily disengaged list (21+ SSLE)
- 56k contacts on this list
- campaign spans 4 emails sent 6 weeks part
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