Ways to cap emails

[Max-Wolters]

Hey everyone,

Since last month we completely moved our marketing operations to HubSpot. I am looking for a way to handle the amount of marketing emails my company sends. I am concerned about the amount of contacts that will become unengaged contacts within a few weeks or months. 

As a business we send a lot of different e-mails. Our business is split up into about 10 different business lines. For the moment there is a clear lack of collaboration between the business lines. Someone can be overwhelmed with marketing mails quite quickly. My first solution is a calender to spread the mails over the month.

The second is making sure people can not receive x mails within x days. I saw the possibilty for an email frequency safeguard.  Unfortunately, this requires marketing hub enterprise. Currently we make use of profressional and it is not likely that there will be an upgrade due to this one issue that requires enterprise. 

Is there an alternative way or a work around to cap the amount of marketing emails send to marketing contacts?

Best Regards,

Max

[karstenkoehler]

Hi @Max-Wolters,

You could work with a basic suppression list for emails here: "Last marketing email send date is less than x days ago" – once created, add is as a suppression list for future marketing email sends. The great thing being that you have full control over how many days buffer you want. Specify the number of days, train everyone with access to the email tool to use this list and you have a nice Professional workaround to the Enterprise feature.

Best regards!

[Max-Wolters]

Hi Karsten,

Thanks for the quick follow-up. I suppose in most cases this will work. There are cases like a reminder a day before a webinar occurs and a hour before. I will discuss this internally. 

I do wonder if there is a way to know which of the contacts that should have gotten the email but did not. Is it possible to build in a logic that when people are eligeble for marketing mails once more. They can receive the mail they were supposed to get, but delayed? 

Best Regards

[karstenkoehler · Accepted solution]

@Max-Wolters for transactional emails (like a day-before-reminder for an event), I would simply omit this exclusion list.

And yes, you could also build automations that send an email once some time has passed, e.g. a workflow that enrolls contacts based on list membership AND ('Last marketing email send date is more than 2 days ago' OR 'Last marketing email send date is unknown"). Additionally, I would schedule when the workflow turns off, to avoid that this send is delayed for months, years etc.

This would enroll your contacts from the recipient list as soon as the last marketing email send date is more than 2 days ago.