Validate ZeroBounce with status 'Catch-all' emails before sending Marketing Emails
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Hi community,
We use a third-party tool, ZeroBounce, to validate email addresses before sending marketing emails. Many of the emails are validated with the status Catch-all. ZeroBounce defines Catch-all emails as "emails impossible to validate without sending a real email and waiting for a bounce. " - see here.
There was already a one-on-one conversation from HubSpot for many of these email addresses. I can manually validate the email by going into the contact and inspecting the status of the one-on-one emails.
My question: Are there any fields in HubSpot that I can use to identify if there was any successful one-on-one communication with a mailbox?
There are a few HubSpot properties which jump to mind here. You want to make sure they're reliable.
Association of a contact to a conversation or activity
Recent sales email open date
Recent sales email clicked date
Recent sales email replied date
Marketing emails opened
Marketing emails clicked
Marketing email confirmation status (if you're using HubSpot's double opt-in feature)
@MadisonMoniz I would not rely on any properties that rely on delivery status or engagement. Delivery can fall into the trap of a catch-all email address – it would look to HubSpot as if it was delivered successfully but wasn't. Engagement also includes non-email engagements such as meeting bookings, meaning that it's not a reliable signal for a valid email address.
Hope this helps, Christo!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
There are a few HubSpot properties which jump to mind here. You want to make sure they're reliable.
Association of a contact to a conversation or activity
Recent sales email open date
Recent sales email clicked date
Recent sales email replied date
Marketing emails opened
Marketing emails clicked
Marketing email confirmation status (if you're using HubSpot's double opt-in feature)
@MadisonMoniz I would not rely on any properties that rely on delivery status or engagement. Delivery can fall into the trap of a catch-all email address – it would look to HubSpot as if it was delivered successfully but wasn't. Engagement also includes non-email engagements such as meeting bookings, meaning that it's not a reliable signal for a valid email address.
Hope this helps, Christo!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
Yes, as an incoming email means that the address must exist, coming from, for example, john.doe@acme.com. Successfully delivering an email to acme.com however, which might simply accept all incoming emails, regardless of whether john.doe@acme.com exists, doesn't mean anything. Similarly, a meeting can be booked with a made-up or invalid address, still counting as engagement.
The filters from my screenshot are from incoming emails, not outgoing. An incoming email can only come from one address / person.
Let me know if you have any follow-up questions!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer