Use personalization tokens in image link

[andrew_videoask]

I'm trying to use personalization tokens/contact properties (such as first name, last name, email, etc.) within the image link of my email.

Ultimately, I want to embed an image within the email I'm sending. When the image is clicked, I want to take the user to a website and pass some values as parameters. For example: google.com?fname=John&lname=Doe&email=john@doe.com

Is this possible within the image link field? If so, how would I go about doing that?

Thanks for your help!

[andrew_videoask]

Amazing! Thanks so much for your speedy response and answer, @karstenkoehler!

[karstenkoehler]

Hi @andrew_videoask,

Personalization tokens follow this format:

{{ contact.property }}

"property" refers to the internal property name. You can find this internal name under Settings > Properties, by clicking on the property and then the </> sign:

Your link would look like this:

google.com?fname={{ contact.firstname }}&lname={{ contact.lastname }}&email={{ contact.email }}

Hope his helps!

[andrew_videoask]

Hi @karstenkoehler, thanks for your response! It makes perfect sense.

However, can you confirm this syntax also works within the image link field? On my side, it doesn't seem supported.

[karstenkoehler · Accepted solution]

Yes, @andrew_videoask, this should work, see below:

Preview of the email for my own test contact (see link in the bottom left corner).

Best regards!