Unsubscribing through Zapier

[RafaelText]

Hello 👋 I want to create a simple (at least I though so) automation using Zapier but I encoutered an issue. 

Sometimes our customers contact our support and ask them to unsubscribe them from our marketing communication. We use different marketing tools so to make it smoother we have a Slack channel where our support rep can post a message with requester's email address. We then want to unsubscribe this email from various tools we use using Zapier - including HubSpot. 

The problems I have:
1. First of all it wasn't obvious to me what kind of HubSpot action I should choose to achieve this. I figured it should be "Remove Email Subscription" (screen), is that correct?

2. If the above is correct, I see another problem. Since we have different customer lists in Hubspot, I want the contact to be removed only from one of them (or many, but not from all). Here's another problem I have. I don't see any way to specify this in the action available in Zapier. I guess it'll "remove subscription" for specified email on the whole account level, is that correct? 

If yes, is there any wat to unsubscribe contact only from a certain list?

[tverdokhlib1]

Hey, @RafaelText, why not unsubscribe this contact from a specific subscription directly in HubSpot instead of using Zapier?

You can find subscriptions at the left sidebar of each contact and unsubscribe from there.

[RafaelText]

Thanks. I'm not looking for the obvious solution though, but the automated one. In our case it's a job done by customer support reps, when they get such a request from someone. 

So there are at least couple of problems, like:

- We have big scale so also many of such requests - at least a couple every week 

- I don't want each support reps to have access to HS account 

- They don't need to understand all of our lists purposes etc. - that's just a waste of their space and time ..

- We need to unsubscribe the contact from different sources - not only HS - so automating it with software like Zapier allows us to do it at once

[PamCotton · Accepted solution]

Hey @RafaelText thank you for posting in our Community!

To unsubscribe a contact in HubSpot through Zapier, you’re right that the "Remove Email Subscription" action is the correct one to use. However, this action removes the contact from all marketing emails across the account, not from a specific list. Unfortunately, Zapier doesn’t allow filtering by list when using this action.

A potential workaround would be to use a custom property or tag to segment contacts by list, and then build a conditional action in Zapier. This way, you can unsubscribe only contacts meeting specific conditions based on their custom property, rather than removing them from all lists.

Kindly,

Pam