Email Marketing Tool

CNonato
Contributor

Unsubscribing based on Enrolled lists

SOLVE

Hi! I have marketing lists based on newsletters we send and I was wondering when a user click on "unsubscribe" at the bottom of the emails if they can choose to be out those particular lists.

 

Right now in Subscription Types I can only see "Marketing Information", which I assume is everything, right?

 

I wish the clients could choose "North America Newsletter", "EU Newsletter", etc.

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karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Unsubscribing based on Enrolled lists

SOLVE

Hi @CNonato,

 

Marketing information is the standard subscription type, correct. You can set up additional subscription types if you want to by following these steps: https://knowledge.hubspot.com/contacts/how-do-subscription-preferences-and-types-work

 

Once created, this is how you would opt your contacts into the new types: https://knowledge.hubspot.com/contacts/manage-your-subscription-preferences-and-types

 

Creating subscription types by region is not necessarily best practice, however, unless you want people to be able to subscribe to both NA and EU, for example. If you have location information, you can easily segment contacts for each region by building corresponding lists.

 

If you want contacts to be able to subscribe to multiple regions, then yes, setting up subscription types for each region would make sense.

 

Whatever you do, I'd recommend thinking about it thoroughly. As a rule of thumb, fewer subscription types are better, more create more complexity. A lot of what HubSpot admins jump to manage with subscription types should be done with list segmentation and subscription type translations.

 

Best regards!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

Did my post help answer your query? Help the community by marking it as a solution.

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1 Reply 1
karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Unsubscribing based on Enrolled lists

SOLVE

Hi @CNonato,

 

Marketing information is the standard subscription type, correct. You can set up additional subscription types if you want to by following these steps: https://knowledge.hubspot.com/contacts/how-do-subscription-preferences-and-types-work

 

Once created, this is how you would opt your contacts into the new types: https://knowledge.hubspot.com/contacts/manage-your-subscription-preferences-and-types

 

Creating subscription types by region is not necessarily best practice, however, unless you want people to be able to subscribe to both NA and EU, for example. If you have location information, you can easily segment contacts for each region by building corresponding lists.

 

If you want contacts to be able to subscribe to multiple regions, then yes, setting up subscription types for each region would make sense.

 

Whatever you do, I'd recommend thinking about it thoroughly. As a rule of thumb, fewer subscription types are better, more create more complexity. A lot of what HubSpot admins jump to manage with subscription types should be done with list segmentation and subscription type translations.

 

Best regards!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

Did my post help answer your query? Help the community by marking it as a solution.