Email Marketing Tool

stanDM
Participant

Unsubscribe from the single list subscription

SOLVE

We just started noticed that unsubscibe links generated at the bottom of each marketing email do not allow people to unsubscribe from that one mailing subscription, but it unsubscibes them from all mailing lists instead. We have customers subscribing for multiple mailing lists (e.g there is a separate mailing list for each product group). So lest say customer is not interested in animation software anymore, but wants to stay subscibed to photoediting software mailings. I know you can include mailing preferences link, but this shows you list of all email subscriptions including those customer never signed in for (and could be completely unrelated to his/her activities) - which is super confusing.

 

Is it really imposiible or am I just overlooking something there?

1 Accepted solution
Joe-Kelp
Solution
Contributor | Partner
Contributor | Partner

Unsubscribe from the single list subscription

SOLVE

Hey Stan,

 

Using the HubSpot Design Manager, you have the ability to create custom footers that give you options to customize your "unsubscribe" buttons. I believe Hubspot won't allow you to send an email without their {{unsubscribe}} token (per CAN SPAM laws),  but you can easily add a second, more prominent, option like "unsubscribe from emails like this" and essentially have that link remove contacts from specific mailing lists or change their subscription types. You could also create a simple landing page that will host a confirmation message that they have been removed from the list. 

 

This solution would need to be replicated for each subscription type that you have and those emails would need their own templates with their appropriate footer. But once set up, a single workflow could handle the automation of unsubscribing contacts for you without them being removed from every subscription type.

 

Joe Thompson, Marketing Manager, Kelp Hubspot Specialist

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5 Replies 5
Joe-Kelp
Contributor | Partner
Contributor | Partner

Unsubscribe from the single list subscription

SOLVE

@stanDM any luck with this? 

0 Upvotes
Joe-Kelp
Solution
Contributor | Partner
Contributor | Partner

Unsubscribe from the single list subscription

SOLVE

Hey Stan,

 

Using the HubSpot Design Manager, you have the ability to create custom footers that give you options to customize your "unsubscribe" buttons. I believe Hubspot won't allow you to send an email without their {{unsubscribe}} token (per CAN SPAM laws),  but you can easily add a second, more prominent, option like "unsubscribe from emails like this" and essentially have that link remove contacts from specific mailing lists or change their subscription types. You could also create a simple landing page that will host a confirmation message that they have been removed from the list. 

 

This solution would need to be replicated for each subscription type that you have and those emails would need their own templates with their appropriate footer. But once set up, a single workflow could handle the automation of unsubscribing contacts for you without them being removed from every subscription type.

 

Joe Thompson, Marketing Manager, Kelp Hubspot Specialist

Omair_Izhar
Participant

Unsubscribe from the single list subscription

SOLVE

Hi Joe,

 

I'm looking for teh same solution - can you advise on how we can find the right token for the email groups. if possible please do a shot documentation as it will help many

 

Many thanks

 

0 Upvotes
alexander-mrohs
Member

Unsubscribe from the single list subscription

SOLVE

Hi @Joe-Kelp , I came across this post as I was searching for the same solution. Can you please specify how to add such a second option like "unsubscribe from emails like this". Cannot find a token to use for this case.

Thanks, Alex

0 Upvotes
KadyJWhite
Top Contributor | Elite Partner
Top Contributor | Elite Partner

Unsubscribe from the single list subscription

SOLVE

Hi there!

 

I believe CAN SPAM laws require email footers to include an unsubscribe link in your email footer, so I don't think you can remove this piece in HubSpot. As you mentioned, the subscription preferences page is the way to go to ensure they're opted into their preferred communications from you. 

 

I wish HubSpot offered more customization to the preferences page, but I don't think it is confusing, if anything it might entice more subscriptions they didn't know were available.