Unique Opens for Email MarketingSOLVE
Nov 19, 2018 7:20 PM
I see a big difference between Unique and Total opens, even in the first hour after I send the mail. It could be 1,000 unique, 2,500 total. Hard to believe people open my mail 1.5 times AFTER the first time. Are these Mail Forwards?
Solved! Go to Solution.
Nov 20, 2018 2:44 AM - edited Nov 20, 2018 2:44 AM
Pixel-based tracking of email opens is notoriously unreliable and lots of factors can lead to false positives. The value for uniques is probably a lot more trust worthy than the total and I would focus on that if I were you.
Hope this helps.