Unique Opens for Email MarketingSOLVE
Mar 8, 2018 3:14 PM
I was looking through our email analytics and I was curious about something.
Is the open rate unique (any one user is counted once) or not?
Looked online but while there was discussion around tracking pixels I didn’t find info on whether or not Hubspot believed these reported numbers to be unique or not….
Solved! Go to Solution.
Mar 13, 2018 3:14 PM
Open rate - The percent of emails opened out of your delivered emails.
Mar 14, 2018 11:37 AM
That open rate definition indicates that it's an email sent versus that email being opened. So, send 1 open once gets 100%. Send 1 open more than once still gets 100%. It wouldn't be hard to test to verify.
Mar 14, 2018 11:44 AM
We treat the number as accurate as when an email is opened at least once it gets counted. If it's open more than once it doesn't get counted that way.
However, it's pretty easy to test. Send an email to 5 people and have all five people open it once. You should see the open rate at 100%. Then have each of those five people open it a second time. Their contact record should show they have opened more than once but your open rate should still be 100%.