Transactional Email Add-on + Non-marketing contacts

[JHayes30]

We are making the switch from Pardot to HubSpot. In Pardot, the "transactional" (or "operational" email) setting would bypass (1) marketing email opt-out status and (2) bypass if they were a "marketing" contact. 

Does the Transactional Email add-on in HubSpot function similarly?

Basically, will the Transactional email feature allow us to market to contacts marked as "non-marketing"?

[karstenkoehler · Accepted solution]

Hi @JHayes30,

Yes, transactional emails will be sent regardless of opt-in status (even unsubscribes) and regardless of marketing contact status.

Sources (yellow info boxes):

https://knowledge.hubspot.com/marketing-email/how-to-use-transactional-email-in-hubspot

https://knowledge.hubspot.com/records/marketing-contacts

Best regards!

[JHayes30]

Thanks, Karsten! Just to confirm:

If a contact is marked as "non-marketing" (ie. they don't count against your marketing database), can this group of contacts also receive an email via the transactional email feature?

[karstenkoehler]

@JHayes30 yes 🙂