Tracking marketing email calendar saves

[GWensley]

Hi, 

I don't suppose it is possible to track the number of email recipients who save a calendar event to their online personal calendar. For example, an email about an event has a button where they can add the event to their Google calendar. So, is it possible to track how many recipients save the event into their Google and Outlook calendars instead of just being able to track the clicks? Thank you.

[Kgeorrge]

Tracking the exact number of email recipients who save a calendar event to their personal online calendars like Google Calendar or Outlook is not directly feasible using conventional email tracking methods. However, you can implement strategies such as utilizing unique URLs, monitoring event registrations or RSVPs, incorporating post-event surveys, or exploring integrations with calendar APIs to gain insights into recipient engagement. These approaches offer valuable data on recipient behavior, though they may not provide precise counts of calendar additions

[karstenkoehler · Accepted solution]

Hi @GWensley,

You're correct, that's not possible. A person might click and "abandon" the process of saving the calendar date and we wouldn't know. There's no way for us to peak into the calendar of the recipient.

Best regards