Track Replies to My Email Campaigns

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acaringi
Member

We regularly send out newsletters where the goal is to get the recipient to reply to the email instead of clicking a link. It's been historically pretty hard to track this, as the "reply-to" email is set to the owner of the lead (resulting in the replies going to various different sales reps). Does Hubspot offer any way to track when an email sent from the marketing platform is replied to? 

34 Replies 34
mattbenati
Participant

Hi Daniel - many HubSpot customers use LeadGnome to solve this gap in the HubSpot platform. If you're interested in learning more, please feel free to reach out to me directly (matt@leadgnome.com).

0 Upvotes
hubspotusername
Member

Looks like this has been built, exciting stuff.

 

Replies to marketing emails now show up in the timeline and on the email performance tab.


Screen Shot 2021-03-30 at 10.41.59 AM.png

 

 

 

 

Screen Shot 2021-03-30 at 10.45.53 AM.png

0 Upvotes
mattbenati
Participant

The new HubSpot functionality is limited to tracking human replies -- it specfically excludes all but human replies. That is, none of the auto-responses are mined for critical information (e.g., identifying when someone is no longer at the company, which becomes gray mail).

0 Upvotes
sharonlicari
Solution
Community Manager

Hi Eveyone!

 

this is now live to all customers, with documentation here on how it works, and how to set it up. Feel free to continue to leave feedback here on how it works, and if you run into any issues please reach out through the normal HubSpot support channels.  

 

Thank you and Happy friday!

Sharon 


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mauworkato
Member

@sharonlicari Is there an API for all the email performance stats (opens, clicks, replies), or do we have to do some filtering, grouping, and calculations via the Events API?

0 Upvotes