Track Replies to My Email Campaigns

[#1]

We regularly send out newsletters where the goal is to get the recipient to reply to the email instead of clicking a link. It's been historically pretty hard to track this, as the "reply-to" email is set to the owner of the lead (resulting in the replies going to various different sales reps). Does Hubspot offer any way to track when an email sent from the marketing platform is replied to? 

[#2 · Accepted solution]

Hi @acaringi,

HubSpot does not offer a feature that tracks replies to marketing emails. Replies to your marketing emails will be sent to the inbox of the reply-to address on your email, which is understandably hard to track if you have variable reply-to addresses based on HubSpot Owner. 

The reason we do not offer reply tracking on marketing emails is because emails of this type are not typically meant to be replied to. I encourage you to post this idea as a feature request on the Ideas board of the forum.

Rami 

[#3]

Are there any zapier integrations that could help be a workaround for this problem?

[#4]

"The reason we do not offer reply tracking on marketing emails is because emails of this type are not typically meant to be replied to. "

You can't be serious. Is this a typo or is this real? What's the real reason, because that's absurd on every level. 

[#5]

The best, most authentic marketing emails illicit human responses. It happens ALL the time.

[#6]

The ability to track replies to email marketing campaigns in HubSpot is absolutely essential. It is the most nonsensical thing ever to say that marketing email blasts are designed so that recipients are not supposed to respond. High-quality email marketing campaigns should ALWAYS elicit responses -- hope that HubSpot can recognize this and build out new functionality here soon 

[#7]

Very much agreed - been trying to figure this out for 1.5 months now

[#8]

This is a critical piece of core functionality that is missing. The fact that Hubspot is missing this means that we are probably going to jump ship to another company at first opportunity.

This is completely unacceptable. Who doesn't want to track replies to marketing emails?

[#9]

It's been 3 and a half years and they still haven't implemented it. Which CRM have you jumped ship to?

[#10]

@acaringi

When you have a moment, could you please head to this page and "like" our suggestion (apparently, features are built on a popularity contest basis)? We strongly agree that the ability to not only track replies, but include them within the if/then logic of a workfow, is an imperative feature for marketing campaigns.

@relabidin

Our team feels that by not building this feature, HubSpot is fundamentally misunderstanding a key component of marketing campaigns.

That is, tracking replies (and including them within if/then workflows) is what best allows campaigns to be designed around real behavior (instead of perceived behavior or even worse. time). Tracking replies is what allows for "lead scoring" within marketing.

If a customer responds to an email campaign (especially one built around open-ended questioning ... "Hey, what do you think about _____?"), that customer is far more likely to be a "best" customer who not only will be more likely to purchase in the future (but also suggest feature requests).

Tracking replies is what allows us to do this. As campaigns mount, we can better track who our "best" customers are. They're simply the ones who respond to the most open-ended question emails. 

This is something that we do manually, and it's an extremely manual process requiring importing and exporting from Excel.

[#11]

This is one of the basic features of ActiveCampaign, which costs 1/8 as much to get started as HubSpot. 

I am having a hard tim rebuilding my ActiveCampaign automations in HubSpot without this. 

[#12]

Our company, LeadGnome, solves this problem. We are a connect partner. Please let me know if we can be of help.

[#13]

This would be very helpful to us:

1) We want to improve the efficacy of our emails and track response rate over time.

2) We want to take action on it.  i.e. create a list of all contacts who have opened an email but not reply.

[#14]

that would be super helpful to automate sales nurturing that started with a personalized marketing mail. 

[#15]

Check out www.leadgnome.com which does exactly this and then some.  They're a HubSpot Connect Partner.  https://www.hubspot.com/integrations

[#16]

can you briefly explain how this works? Really struggling with Hubspot not providing this functionality. 

[#17]

Hi Rachel - my name is Matt Benati and I am the CEO of LeadGnome, a HubSpot Connect partner, that specializes in managing email replies. I can be reached via email at matt@leadgnome.com. If you're interested in learning more about how LeadGnome might fit your needs, please send me an email or register for a demo. Thank you.

[#18]

Hello! Does anyone know if Leadgnome is still providing their solution? I have been trying to get in touch to set up a demo but haven't heard back from them.

Thanks,
Santa

[#19]

Hi Santa - my apologies. I’ll reach out via email to schedule a demo.

[#20]

It seems that HubSpot wishes to address this issue with Connect partners. Our company, LeadGnome, is a Connect partner that provides the capability. You can learn more at https://www.leadgnome.com. If you'd like to schedule a time to talk, please feel free to send me an email (matt@leadgnome.com) or request a demo.

[#21]

We were able to figure out a way to at least stamp a property in Hubspot to know if a contact has replied to a marketing email.  It does not log the actual email, however now we are able to do an if/then in our workflows to basically say "did someone reply in the last 4 days? If no, send the next email, if yes, exit the workflow.

Feel free to get in touch if you are interested!  chris.eldridge@avgfunds.com

[#22]

Hello, I have had many people reach out to me based on my comment above on how we have solved this issue with a workaround using Zapier.

I get 2 to 3 emails per week of people asking, so I felt like I should comment here on how we do it!

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We utilized Zapier and Gmail in order to get it to work.  If you have a standard @gmail.com account the max is 500 replies per day and if you have a business Suite accounts is 2,000 replied per day.

The basic outline is:

Setup a new Gmail inbox that you can forward copies of all replies to such as “marketingreplies@yourdomain.com”.

We then had our sales team who would get replies to a specific email setup a forward rule for their inbox that said basically “anything with “X” in the body of the email, forward to “marketingreplies@yourdomain.com”.

In the footer of our Marketing emails we not have a white bar with white text at the WAY bottom with a random string that we use when we want to track the marketing email.

^^^That would then capture all replies

We then created a Zap in Zapier which would listen to that inbox for new emails with the trigger and then had it update a property (that we made) in Hubspot called “Marketing Email Replied Date” with the date of the email.

Now we have that date on the hubspot contact that we can use to kick people out of a workflow.

We also now use Zapier to add a copy of the email to the engagement record as well.

I know its a lot (and I probably did not explain it well) but that was our workaround and it has been bulletproof for a few months now!