Track Replies to My Email CampaignsSOLVE
Dec 9, 2016 4:43 PM
We regularly send out newsletters where the goal is to get the recipient to reply to the email instead of clicking a link. It's been historically pretty hard to track this, as the "reply-to" email is set to the owner of the lead (resulting in the replies going to various different sales reps). Does Hubspot offer any way to track when an email sent from the marketing platform is replied to?
Solved! Go to Solution.
Dec 12, 2016 10:48 AM
HubSpot does not offer a feature that tracks replies to marketing emails. Replies to your marketing emails will be sent to the inbox of the reply-to address on your email, which is understandably hard to track if you have variable reply-to addresses based on HubSpot Owner.
The reason we do not offer reply tracking on marketing emails is because emails of this type are not typically meant to be replied to. I encourage you to post this idea as a feature request on the Ideas board of the forum.