Taking advantage of Email Open Tracking

JakeLitch99
Member

I am currently enrolling about 50 contacts a day into an outreach sequence, not really through the marketing hub, but I use to be able to view who opened what how many times. I could rank it too by number of opens.

I want to be able to reach out and call those who have opened the email multiple times, but I cant find the best way to view that. What would be the best way to take advantage of email open tracking?

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1 Accepted solution
Justin_Acklin
Solution
Participant | Diamond Partner
Participant | Diamond Partner

@JakeLitch99 You could create a workflow that adds those individuals to a list based on the preferred number of opens. And then you can filter your Contacts view based on that list!

Workflow would be Contact based. The Trigger being number of emails opened or clicked is equal to or great than X. Then add said contact to XY list. 

Then you can save a filtered view of that list for you and your team to review. Now dependent on your database and activity size this could get large and noisey quick so Active List removal based on the Lead Status could help keep it clean and tidy!

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5 Replies 5
Justin_Acklin
Solution
Participant | Diamond Partner
Participant | Diamond Partner

@JakeLitch99 You could create a workflow that adds those individuals to a list based on the preferred number of opens. And then you can filter your Contacts view based on that list!

Workflow would be Contact based. The Trigger being number of emails opened or clicked is equal to or great than X. Then add said contact to XY list. 

Then you can save a filtered view of that list for you and your team to review. Now dependent on your database and activity size this could get large and noisey quick so Active List removal based on the Lead Status could help keep it clean and tidy!

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JakeLitch99
Member

This is great! Thanks for the quick response and the help!

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Justin_Acklin
Participant | Diamond Partner
Participant | Diamond Partner
Cheers! Glad I could help.
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JakeLitch99
Member
When I go to create the trigger "Opened email" it gives me the following
options:

Browser name
Email name
Transactional email
is event filtered out as bot event

What do I do in this case? Did I do something wrong to get to this point?

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Justin_Acklin
Participant | Diamond Partner
Participant | Diamond Partner
Good morning,

You need to adopt your Triggers to be "filter when criteria is met" and
then the Filter type will be "Marketing Emails." From here you'll select
the individual Marketing Email. Don't worry you can add an OR option to add
additional emails.

You'll now have a long list of options to choose from:
[image: image.png]

You can select "opened email" and then have your next step be the list
building item!
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