I'm coming to you for email marketing guidance and best practices. Please share your thoughts on the following considering all the information I've shared about our transition below:
Subscription Setup: Best practices for setting up a new subscription structure in HubSpot. Is it standard practice for some companies to offer a list of subcategories (or content customizations) that are separate from the main, overarching subscriptions (in our case, our four general interest categories)? Is there a way to limit the subscription types to our four general interest categories and have the subcategories function as dynamic lists that change as users select or unselect certain content types within a general interest category?
Opt-Out Management: Effective strategies for managing the opt-out process that ensures compliance with international email regulations and also supports increased subscriber trust. Globally, is it legal to offer the ability to opt-out of similar styles of emails in addition to a complete unsubscribe? We appreciate any insights or experiences you can share to help us navigate this transition smoothly.
Subscription Setup - For best practice, your email subscription type should align with the content that is being received by the recipient. If you need to get more granular for different reasons, you could segment your database with property values as opposed to getting too granular with your subscription types.
Opt Out Management - Yes. The accepted best practice offers a recipient a way to manage their active subscriptions, but also be able to one-click unsubscribe from everything. Hubspot utilizes this setup by default in the default email templates.
Subscription Setup - For best practice, your email subscription type should align with the content that is being received by the recipient. If you need to get more granular for different reasons, you could segment your database with property values as opposed to getting too granular with your subscription types.
Opt Out Management - Yes. The accepted best practice offers a recipient a way to manage their active subscriptions, but also be able to one-click unsubscribe from everything. Hubspot utilizes this setup by default in the default email templates.
