Spintax - is it possible in hubspot email?

[VLavinBitetti]

Is there a way to add spintax to hubspot marketing emails? Typically it's done with brackets and pipes like this: {Don't miss out|Don't let this opportunity slip by|Don't miss your chance}

However, Hubspot does not support this. Is there another way to add it?

[Anton]

Hi @VLavinBitetti, 

I don't think there will be an easy way to implement this since it seems to be some kind of personalization. If so, I suggest you to use the build-in personalization/smart-content functionality of HubSpot, everything else would be A LOT more work. 

In case you want to try it - here some thoughts: 

• create custom smart-content rules in a rich-text (or custom module) with the HubSpot Syntax(Hubl)
• create a HubDB with multiple columns and a LOT if-statements (not recommended; definitely to much work)
• create a HTML file with all of your words, include it into a HTML-email-template and use it

best, 

Anton

[kvlschaefer]

Hi @VLavinBitetti,

Thanks for reaching out to the Community!

I wanted to invite our subject matter experts to this conversation.

Hi @Teun, @Anton, @Oezcan - Do you have any advice for @VLavinBitetti?

Thank you!

Best,

Kristen