Documentation on line item personalization is sparse.
Are you working in a deal-based workflow? If at all, line item personalization tokens are only valid in deal-based workflow emails.
Additionally, @IsaacTakushi points out in this post that this type of personalization might be limited to specific workflows, namely Abandoned Cart Recovery workflows, see here.
@DanteDee, too, had it confirmed by HubSpot support that line-item personalization only works in ecommerce integrations here. He came up with a workaround using a custom module which you can check out here.
In your Professional or Enterprise subscription you have access to HubSpot support. They can also confirm whether this is how the tool currently works.
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
Documentation on line item personalization is sparse.
Are you working in a deal-based workflow? If at all, line item personalization tokens are only valid in deal-based workflow emails.
Additionally, @IsaacTakushi points out in this post that this type of personalization might be limited to specific workflows, namely Abandoned Cart Recovery workflows, see here.
@DanteDee, too, had it confirmed by HubSpot support that line-item personalization only works in ecommerce integrations here. He came up with a workaround using a custom module which you can check out here.
In your Professional or Enterprise subscription you have access to HubSpot support. They can also confirm whether this is how the tool currently works.
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer