Sending a followup email to those who did not open the previous email

[Glinks]

Hi

Can I create a workflow that sends an email to multiple contacts, then sends a follow-up email to those who did open the original email, and a different follow-up email to those who did not open the original email?

Thanks

Patrick

[EmmaAtKiwi · Accepted solution]

Hey @Glinks! You can totally do that! Check out this Loom for a how-to:

HS Community_send diff emails if opened/not opened - Watch Video

[karstenkoehler · Accepted solution]

Hi @Glinks,

The easiest way to set this up is as follows:

• Set up workflow do send email 1, delay, send email 2
• Set up a workflow goal to unenrolled contacts when they open the first email: https://knowledge.hubspot.com/workflows/use-goals-in-contact-based-workflows

The alternative would be a branch after the delay, checking for the email open. In the "None met" branch you would place email 2.

Best regards!

[EmmaAtKiwi · Accepted solution]

Hey @Glinks! You can totally do that! Check out this Loom for a how-to:

HS Community_send diff emails if opened/not opened - Watch Video

[Glinks]

Thanks for the help. As a follow-up, can I do the same with form submissions? Let's say I send an email to a list. In the email is a link to a HubSpot form. Some people will fill it in and submit, and some will ignore it. Can I send reminder emails to those who did not submit the form?

[EmmaAtKiwi]

@Glinks yup! Check it out - 

HS Community_send diff emails if form submitted/not submitted - Watch Video

[karstenkoehler]

@Glinks same logic as in my previous reply applies – you can either set up a delay followed by a branch that checks for the submission, or just a delay and specify the form submission as a workflow goal.