Sendability issues... Hubspot send IP is blacklistedSOLVE
08-31-2018 10:07 - edited 08-31-2018 11:45
We recently sent out an important email to known contacts (who regularly receive direct emails from us) from a known sender on our team, "Ken." Despite these contacts always responding to direct emails from "Ken," the marketing email from "Ken" to about 250 confirmed contacts resulted in only a 20% open rate (a minimalist email with only 2 links and 2 images). A random sample of 10 recipients found that 9 did not receive the email -- and the email was also not found in their junk or spam folder.
Our connected domain's DNS is properly set up according to HS directions, and our IT team has confirmed this several times.
Sending a test email to MXtoolbox resulted in a failure of proper TXT and DKIM settings, however, SendForensics scored deliverability above 70%.
We've been noticing a slow decline of open rates over the past year, but this is getting really serious:
A significant percentage of 250+ people who regularly respond to emails from us, appear to be not getting a marketing email sent from Hubspot.
What steps should we consider to fix this? And please, DO NOT RESPOND with something like, "have their IT department white list" or something like that... because THEY ARE getting individual emails sent by "Ken" and the rest of our team.
Solved! Go to Solution.