Segmenting Email MetricsSOLVE
Nov 7, 2017 5:55 PM
Is there an easy way to segment email metrics for individual emails?
We send a significant number of batch emails and have historically (with our previous tool) been able to view metrics for those emails on a more segmented basis. Essentially, we could look at the open/click/unsubscribe rates for specific, pre-defined groups (Customers, Leads, Subscribers, for example).
Is there any equivalent in Hubspot? Or can you only view email metrics for the entire recipients list?
Solved! Go to Solution.
Nov 28, 2017 9:11 AM
If you have the email marketing tool, you can use the lists tool to create lists based on multiple factors, such as lifecycle stage as well as the contacts' interaction with a specific email.
i.e.: contact property is equal to "customer" and contact opened "email 1".
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