Segmentation in Email Marketing
SOLVE
1 Accepted solution
Segmentation in Email Marketing
SOLVEHi @StephanieStacy,
Since marketing email sends in HubSpot are list based, you would create segments by creating lists: https://knowledge.hubspot.com/lists/create-active-or-static-lists
Specifically, you would:
- Create an active contact-based list
- Click 'Add filter'
- [most of the times] Click 'Contact properties'
Under contact properties, you'll find properties like industry, persona, lifecycle stage etc. Typically this is where most of the information you have input lives.
By specifying values (e.g. industry is equal to any of construction AND lifecycle stage is none of customer or empty), you can create segments.
Let me know if you have any follow-up questions!
| Karsten Köhler |
 | Did my post help answer your query? Help the community by marking it as a solution. |
Segmentation in Email Marketing
SOLVEHi @StephanieStacy,
Since marketing email sends in HubSpot are list based, you would create segments by creating lists: https://knowledge.hubspot.com/lists/create-active-or-static-lists
Specifically, you would:
- Create an active contact-based list
- Click 'Add filter'
- [most of the times] Click 'Contact properties'
Under contact properties, you'll find properties like industry, persona, lifecycle stage etc. Typically this is where most of the information you have input lives.
By specifying values (e.g. industry is equal to any of construction AND lifecycle stage is none of customer or empty), you can create segments.
Let me know if you have any follow-up questions!
| Karsten Köhler |
| Did my post help answer your query? Help the community by marking it as a solution. |
