Email Marketing Tool

christinehow
Member

Resending to non-openers

SOLVE

Is there a way of resending a marketing email to people who didn't open it the first time? The only way I can see is to create a new list but, even then, I can't see any filters for marketing activity.

1 Accepted solution
Phil_Vallender
Solution
Most Valuable Member | Elite Partner
Most Valuable Member | Elite Partner

Resending to non-openers

SOLVE

Hi @christinehow 

 

If you have workflows, you can use one to send your first email, then add a delay followed by an if/then branch that tests if the contact opened the specific marketing email. 

 

Or you can create second list. The criteria for the list would be the same as for the if/then branch above: Marketing email > name of email > contact received but didn't open the email

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies

View solution in original post

11 Replies 11
vanessahunt
Top Contributor | Gold Partner
Top Contributor | Gold Partner

Resending to non-openers

SOLVE

I have a client who's used to Mailchimp's very simple "resend" feature on the Mailchimp mobile app. They're using HubSpot Marketing Starter, so we can't use Workflow for them. I have several 'small' lists for a very small targeted campaign, so having to create an extra list for each to resend isn't ideal. 

 

Please can we have a simple resend feature for non-Workflow users, HubSpot 🙏🏻

EstB
Participant

Resending to non-openers

SOLVE

Agree that this is basic functionality which is necessary and should not require a workflow when most systems allow you to do this at a click of a button. This would be very useful to have.

LSilverman
Participant

Resending to non-openers

SOLVE

Hubspot used to have this feature. I asked the salesperson I chatted with yesterday if I would have this feature if I signed up and she said yes. I signed up and I don't. Total bull**bleep**. 

VicSalvador
Participant

Resending to non-openers

SOLVE

I am really disappointed that we cannot with one click resend to only those who have not yet opened the email. Less robust products offer this feature. 😞

CBritton
Participant

Resending to non-openers

SOLVE

How does Hubspot not seemlessly have this feature? Klaviyo, Omnisend and Mailchimp all have this as a one click capability.

JAmore
Participant

Resending to non-openers

SOLVE

Agree!! Constant Contact has it too. 

This functionality is definitely important. Hubspot needs to add this feature!

LSims
Member

Resending to non-openers

SOLVE

Hubspot really needs this functionality. It is done at the tap of a button with Mailchimp. 

Phil_Vallender
Solution
Most Valuable Member | Elite Partner
Most Valuable Member | Elite Partner

Resending to non-openers

SOLVE

Hi @christinehow 

 

If you have workflows, you can use one to send your first email, then add a delay followed by an if/then branch that tests if the contact opened the specific marketing email. 

 

Or you can create second list. The criteria for the list would be the same as for the if/then branch above: Marketing email > name of email > contact received but didn't open the email

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies
CJPratt
Contributor

Resending to non-openers

SOLVE

But you can't set this up until the email has been sent or scheduled, correct? 

 

0 Upvotes
JAmore
Participant

Resending to non-openers

SOLVE

Hi Hubspot! I was just looking for this feature and saw this thread from 2020. Has this functionality been added yet? This ia a really valuable and time saving feature that other email programs all have. 

Seems like creating a second list or a workflow isn't as streamlined as a one click capability here. 

JPryor2
Participant

Resending to non-openers

SOLVE

I too would like to use this funcationality. Might be worth staying with Klaviyo if this simple functionality isn't available without upgrading to professional package. 

 

0 Upvotes