-
Help Shape the 2026 HubSpot Developer Roadmap
Take the survey!
Resending to non-openers
SOLVE
3 Accepted solutions
Resending to non-openers
SOLVE
If you have workflows, you can use one to send your first email, then add a delay followed by an if/then branch that tests if the contact opened the specific marketing email.
Or you can create second list. The criteria for the list would be the same as for the if/then branch above: Marketing email > name of email > contact received but didn't open the email
Hope this helps.
Resending to non-openers
SOLVEHi @ALYorkI, thank you for sharing your feedback and for voicing your frustrations, it’s completely understandable, and you’re not alone in wanting this feature.
As mentioned by @Phil_Vallender in this thread (thanks, Phil!), the current workaround is to create a list of non-openers and send a cloned version of your email to that segment.
For more details, you can also see the solution provided by @karstenkoehler on the post "Resend marketing email to delivered but unopened contacts".
I realize this isn’t the seamless experience you’re hoping for, but I hope it’s helpful in the meantime.
If you haven’t already, I encourage you to upvote and comment on the existing Idea in our Ideas Forum: Enable Resending Email to "Non-Openers".
The more feedback and use case details we can provide, the more visibility this request gets with our product team.
I’ve added my upvote as well and will make sure to share your feedback internally.
Thank you again for advocating for enhancements, it’s feedback like yours that helps drive improvements for the whole HubSpot community.
If you’d like step-by-step guidance on the current workaround, please let me know, I’m happy to help!
Have a great day!
Bérangère
 | Loop Marketing is a new four-stage approach that combines AI efficiency and human authenticity to drive growth. Learn More |
Resending to non-openers
SOLVEHi @ALYorkI and everyone following along,
Thank you so much for taking the time to share your thoughts and feedback, it’s truly appreciated!
I completely understand that this may not be the answer you were hoping for, but I’ve checked in internally and, at the moment, this idea is not currently on our roadmap.
That said, our Product Team is definitely aware of it.
Please don’t hesitate to continue sharing your feedback (and upvote or comment on the idea post!): Enable Resending Email to "Non-Openers"
These requests are actively monitored by our team, and any future updates will be posted right in the thread, so you’ll always have the latest info.
On a related note, I wanted to quickly mention it’s generally not best practice to resend emails to people just because they didn’t have a recorded open.
Open rates aren’t always a reliable metric, this is true for any email service provider.
The ‘open’ is tracked by a tiny, invisible image (called a tracking pixel) that loads when someone opens the email.
If images don’t load automatically, or if the recipient is using a service or device that blocks tracking (like the Outlook preview pane or Gmail with clipping or Apple Mail on iOS 15+), that open might not be recorded, even if your email was read.
Because of these challenges, following up only with contacts that didn’t have a tracked open can sometimes lead to negative engagement or lower open rates on your resend.
I hope this context is helpful!
Thanks again for being part of the community, and wishing you a great day ahead!
Bérangère
| Loop Marketing is a new four-stage approach that combines AI efficiency and human authenticity to drive growth. Learn More |
