Resending to non-openers

[christinehow]

Is there a way of resending a marketing email to people who didn't open it the first time? The only way I can see is to create a new list but, even then, I can't see any filters for marketing activity.

[Phil_Vallender · Accepted solution]

Hi @christinehow 

If you have workflows, you can use one to send your first email, then add a delay followed by an if/then branch that tests if the contact opened the specific marketing email. 

Or you can create second list. The criteria for the list would be the same as for the if/then branch above: Marketing email > name of email > contact received but didn't open the email

Hope this helps.

[BérangèreL · Accepted solution]

Hi @ALYorkI, thank you for sharing your feedback and for voicing your frustrations, it’s completely understandable, and you’re not alone in wanting this feature.
 

As mentioned by @Phil_Vallender in this thread (thanks, Phil!), the current workaround is to create a list of non-openers and send a cloned version of your email to that segment.
 

For more details, you can also see the solution provided by @karstenkoehler on the post "Resend marketing email to delivered but unopened contacts".
I realize this isn’t the seamless experience you’re hoping for, but I hope it’s helpful in the meantime.
 

If you haven’t already, I encourage you to upvote and comment on the existing Idea in our Ideas Forum: Enable Resending Email to "Non-Openers".
The more feedback and use case details we can provide, the more visibility this request gets with our product team.

I’ve added my upvote as well and will make sure to share your feedback internally.
 

Thank you again for advocating for enhancements, it’s feedback like yours that helps drive improvements for the whole HubSpot community.

If you’d like step-by-step guidance on the current workaround, please let me know, I’m happy to help!

Have a great day!
Bérangère

[ALYorkI]

How many comments does it take for HS to make this part of the platform? Other email softwares offer this simplicity. 

[BérangèreL · Accepted solution]

Hi @ALYorkI, thank you for sharing your feedback and for voicing your frustrations, it’s completely understandable, and you’re not alone in wanting this feature.
 

As mentioned by @Phil_Vallender in this thread (thanks, Phil!), the current workaround is to create a list of non-openers and send a cloned version of your email to that segment.
 

For more details, you can also see the solution provided by @karstenkoehler on the post "Resend marketing email to delivered but unopened contacts".
I realize this isn’t the seamless experience you’re hoping for, but I hope it’s helpful in the meantime.
 

If you haven’t already, I encourage you to upvote and comment on the existing Idea in our Ideas Forum: Enable Resending Email to "Non-Openers".
The more feedback and use case details we can provide, the more visibility this request gets with our product team.

I’ve added my upvote as well and will make sure to share your feedback internally.
 

Thank you again for advocating for enhancements, it’s feedback like yours that helps drive improvements for the whole HubSpot community.

If you’d like step-by-step guidance on the current workaround, please let me know, I’m happy to help!

Have a great day!
Bérangère

[JessieKM]

Bérangère, I appreciate your official HubSpot reply and acknowledgement of this need! It’s a great feeling to know our voices are heard; Also love that Hub is actively trying to help customers find a workaround by replying to these posts; wondering, however: how many more times do we need to upvote or comment on this thread if Hub is aware of the problem and legitimizes the need? Instead of directing users to more upvotes, I’d just love to read a response that says, we hear you and our developers are working towards a solution. ~ cheers

[ALYorkI]

Agreed

[BérangèreL · Accepted solution]

Hi @ALYorkI and everyone following along,
 

Thank you so much for taking the time to share your thoughts and feedback, it’s truly appreciated!

I completely understand that this may not be the answer you were hoping for, but I’ve checked in internally and, at the moment, this idea is not currently on our roadmap.
That said, our Product Team is definitely aware of it.
 

Please don’t hesitate to continue sharing your feedback (and upvote or comment on the idea post!): Enable Resending Email to "Non-Openers"
These requests are actively monitored by our team, and any future updates will be posted right in the thread, so you’ll always have the latest info.
 

On a related note, I wanted to quickly mention it’s generally not best practice to resend emails to people just because they didn’t have a recorded open.

Open rates aren’t always a reliable metric, this is true for any email service provider.

The ‘open’ is tracked by a tiny, invisible image (called a tracking pixel) that loads when someone opens the email.

If images don’t load automatically, or if the recipient is using a service or device that blocks tracking (like the Outlook preview pane or Gmail with clipping or Apple Mail on iOS 15+), that open might not be recorded, even if your email was read.
 

Because of these challenges, following up only with contacts that didn’t have a tracked open can sometimes lead to negative engagement or lower open rates on your resend.

I hope this context is helpful!
 

Thanks again for being part of the community, and wishing you a great day ahead!
Bérangère

[TBoomhower]

Adding to this thread. I would greatly appreciate this feature to save on list creation AND workflow creation. This feature should be a simple tool added within the email platform. 

[VFiorino]

It would be great if Hubspot had a blanket feature for automating email re-sends. Going in and setting up individual workflows and lists to be re-sent to is tedious and adds extra steps to the process. Some sort of "re-send" button or something that eliminates the workflow setup would be ideal.

[HKoch]

Would love to see the added feature of adding a resend to non-openers or clicks in the email send settings. Constant Contact, Klaviyo and Mailchimp all have this function. Making lists and workflows adds so much bulk to these areas. Seems table stakes at this point! Please add in 2024!

[SarahM]

Resending to non-openers or non-clickers should not require to create a new list or workflow. That is a lot of housekeeping and extra work! Brevo makes it super easy to resend and I would very much like to see Hubspot making improvements to save marketers time!

[Assoc-Sacto]

Would like this for non-clickers. 

[vanessahunt]

I have a client who's used to Mailchimp's very simple "resend" feature on the Mailchimp mobile app. They're using HubSpot Marketing Starter, so we can't use Workflow for them. I have several 'small' lists for a very small targeted campaign, so having to create an extra list for each to resend isn't ideal. 

Please can we have a simple resend feature for non-Workflow users, HubSpot 🙏🏻

[TKaney]

this is also true for Constant Contact. Super simple button. Send to Non-openers. Set timeframe. Right from the email send editor. These are clear advantages over HubSpot. 

[EstB]

Agree that this is basic functionality which is necessary and should not require a workflow when most systems allow you to do this at a click of a button. This would be very useful to have.

[LSilverman]

Hubspot used to have this feature. I asked the salesperson I chatted with yesterday if I would have this feature if I signed up and she said yes. I signed up and I don't. Total bull**bleep**. 

[VicSalvador]

I am really disappointed that we cannot with one click resend to only those who have not yet opened the email. Less robust products offer this feature. 😞

[CBritton]

How does Hubspot not seemlessly have this feature? Klaviyo, Omnisend and Mailchimp all have this as a one click capability.

[JAmore]

Agree!! Constant Contact has it too. 

This functionality is definitely important. Hubspot needs to add this feature!

[LSims]

Hubspot really needs this functionality. It is done at the tap of a button with Mailchimp. 

[Phil_Vallender · Accepted solution]

Hi @christinehow 

If you have workflows, you can use one to send your first email, then add a delay followed by an if/then branch that tests if the contact opened the specific marketing email. 

Or you can create second list. The criteria for the list would be the same as for the if/then branch above: Marketing email > name of email > contact received but didn't open the email

Hope this helps.

[JessieKM]

HubSpot asks too much from its users in the Email tab. This is too much logic for an average user to apply — its development logic that should be created on the back end for users in the form of a one-click solution. I realize Hub does not advertise itself as a great Email tool since it does so many other things, but to be a real contender in the arena and to be a company's one-stop shop for everything tied to their leads, Hub needs to beef up its email functionality in VERY serious ways!!! RSVP functionality is real fail as well. The way that lists work in general is a deep fail - very confusing to be required to create logic by bulding active and static lists just to see which clients RSVP's yes to your event. Please for the love of sweet babies, fix this at the deeper level. Why can't it all be seen on the Campaign page? I want to easily see who RSVP's to my event from the Campaign or email analytics page. I'd like to also be able to one-click send to non-openers from this page. Thanks :0)