Resending email to non openers of original email

[sachahydra]

Hi, is it possible to resend an email to those contacts who did not open the first email ?Thanks, Sacha

[roisinkirby · Accepted solution]

Hey @sachahydra can you confirm if you are using the paid Marketing Email tool? This is available on the Marketing Basic, Pro and Enterprise paid packages. 

If so, you should be able to create a Smart List of contacts based on the following logic:

Contact received email X but did not open it:

Please note: If you are using CRM Email or HubSpot Sales Extension for Gmail/Outlook, it's not currently possible to generate a sending list of this kind. 

...Let me know if this works for you! 

[JGreen1991]

It's 2025 and we still don't have this capability? I think HS is purposefully omitting this feature because it ultimately can impact their credibility -- e.g. if someone abuses this feature (which could be easily done), it could continue to ripple -- I wonder what other platforms feel about this, etc. 

It is crazy that under Marketing Enterprise/Hub, you can't simply click "resend to unopened contacts" as an action shortcut. I wish HubSpot would actually resolve this vs. responding back with "reach technical support to assist with our elongated approach to an otherwise simple task. 

[PBillingham8]

Agree, should be as simple as action/send to unopened.

That's why I prefer using MailChimp, despite having HubSpot

[BérangèreL · Accepted solution]

Hi @PBillingham8, thanks for sharing your feedback!
 

You can find more context in this related post: "Resending to non-openers". You’ll also find the link to the Idea there, feel free to add your support.

I am adding the Idea link here as well: "Enable Resending Email to "Non-Openers".
 

I’ll also pass your feedback to our product team.
 

Thanks for being part of the community.

Have a wonderful weekend!
Bérangère

[p_sgi]

The process is too complex. We should be able to programm another email directly in the proposed actions. (top right)

[BLyman]

I agree! It should be sooo much simpler 

[PamCotton]

Hey @p_sgi thank you for your feedback. 

I would highly recommend you to please post this idea at our ideas forum (here).

Our product team, who monitors the forum regularly, can read your specific use case and understand why this would be a useful functionality or change. It also helps other customers facing the same issue to advocate for its implementation on your behalf by upvoting on the thread as well.

[DaniOSullivan]

Yes, I agree that HubSpot is behind on the times on this one. It gets very messy with so many lists being created after every marketing email is sent. It would be a lot easier to be able set up a follow-up email to people who haven't open the email in 7 days for example. As it is, we have to create lists and clone the email - not efficient at all. 

[roisinkirby · Accepted solution]

Hey @sachahydra can you confirm if you are using the paid Marketing Email tool? This is available on the Marketing Basic, Pro and Enterprise paid packages. 

If so, you should be able to create a Smart List of contacts based on the following logic:

Contact received email X but did not open it:

Please note: If you are using CRM Email or HubSpot Sales Extension for Gmail/Outlook, it's not currently possible to generate a sending list of this kind. 

...Let me know if this works for you! 

[LaTresaW]

Wow, this is really a cumbersome process and I can see the lists getting difficult to manage. There are so many other great features in HubSpot, this one seems really behind on the times. 

[ELCamp]

We have Marketing Hub Professional and I don't see this option. Can you please provide an updated screenshot or step by step instructions for navigation? 

New to Hubspot; thank you!!

[jennysowyrda]

Hi @ELCamp,

If you have HubSpot Marketing Professional, you should have access to HubSpot Technical Support. They can walk through this process with you within your portal. 

Thank you,
Jenny

[laurae]

A simple resending to unopens with one click isn't really available in HubSpot like it is in MailChimp. You have to clone the previously sent email and set the filters to received email but didn't open.

Hope this helps!

[clioi]

Hi @roisinkirby, what options do we have when using emails in the CRM and/or Outlook extensions? Thanks

[CH4]

Hey @roisinkirby,

It doesn't seem possible to resend an email if you've sent their orginial email via smart send. Is this true?

Thanks,

Charlotte

[jennysowyrda]

Hey @CH4,

You can always clone the email and create a list of contacts who received and did not open the email, and send the clone to them. 

[Isegno]

hello,

can you explane please the procedure on how to create e new list with the filter.. "received and did not open the email".. it doesn't seem to be this filter type 

thanks

[PamCotton]

Hello @Isegno 

When you create your list,  you can select the option "marketing emails " select the email you would like to filter if they did not click in the link, and select the option :

I hope this information helps.

Kindly,

Pam

[laurae]

MailChimp has a great mobile app notification that asks you if you'd like to resend email campaign to unopens. With one click you can schedule the email. It would be awesome if HubSpot made this function easier. The MailChimp function is awesome, the only thing I would be change is one other step where you can change the subject line of your email. Please bring this to HubSpot!

[LBorges]

Totally agree. Currently very cumbersome to do so. I'm missing MailChimp already

[AlexTLUK]

I 100% agree, was great feature of Mailchimp, instead we end up creating ALOT on new lists in HS - please consider.