Recurring Email

[Lauraperx]

A client would like to resend the same email 4 times with just a different subject line over a 6 week period. Is that possible in a workflow or is that just a manual send?

[MFrankJohnson · Accepted solution]

Normally you'd use multi-variate testing to interrogate and compare subject line performance across sends. However, your use case requiring a 6-week send window will require totally separate sends.

Just clone the email, modify the 3 remaining subject lines, and schedule to send via a workflow over a 6-week duration. Probably a good idea to configure the workflow so that none of the recipients who opened past versions will receive your modified sends.

Good luck on your project.

[Lauraperx]

Thanks so much for your reply and guidance. I agree, it's a little out of the  norm and I will be making alternative suggestions as well. Thank you!