Email Marketing Tool

Lauraperx
Member

Recurring Email

SOLVE

A client would like to resend the same email 4 times with just a different subject line over a 6 week period. Is that possible in a workflow or is that just a manual send?

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1 Accepted solution
MFrankJohnson
Solution
Thought Leader

Recurring Email

SOLVE

Normally you'd use multi-variate testing to interrogate and compare subject line performance across sends. However, your use case requiring a 6-week send window will require totally separate sends.

 

Just clone the email, modify the 3 remaining subject lines, and schedule to send via a workflow over a 6-week duration. Probably a good idea to configure the workflow so that none of the recipients who opened past versions will receive your modified sends.

 

Good luck on your project.

 

Note: Please search for recent posts as HubSpot evolves to be the #1 CRM platform of choice world-wide.

 

Hope that helps.

 

Be well,
Frank


Frank on LinkedIn

HubSpot's Hiring World-Wide!

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2 Replies 2
MFrankJohnson
Solution
Thought Leader

Recurring Email

SOLVE

Normally you'd use multi-variate testing to interrogate and compare subject line performance across sends. However, your use case requiring a 6-week send window will require totally separate sends.

 

Just clone the email, modify the 3 remaining subject lines, and schedule to send via a workflow over a 6-week duration. Probably a good idea to configure the workflow so that none of the recipients who opened past versions will receive your modified sends.

 

Good luck on your project.

 

Note: Please search for recent posts as HubSpot evolves to be the #1 CRM platform of choice world-wide.

 

Hope that helps.

 

Be well,
Frank


Frank on LinkedIn

HubSpot's Hiring World-Wide!

0 Upvotes
Lauraperx
Member

Recurring Email

SOLVE

Thanks so much for your reply and guidance. I agree, it's a little out of the  norm and I will be making alternative suggestions as well. Thank you!

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