A client would like to resend the same email 4 times with just a different subject line over a 6 week period. Is that possible in a workflow or is that just a manual send?
Normally you'd use multi-variate testing to interrogate and compare subject line performance across sends. However, your use case requiring a 6-week send window will require totally separate sends.
Just clone the email, modify the 3 remaining subject lines, and schedule to send via a workflow over a 6-week duration. Probably a good idea to configure the workflow so that none of the recipients who opened past versions will receive your modified sends.
Good luck on your project.
Note: Please search for recent posts as HubSpot evolves to be the #1 CRM platform of choice world-wide.
Normally you'd use multi-variate testing to interrogate and compare subject line performance across sends. However, your use case requiring a 6-week send window will require totally separate sends.
Just clone the email, modify the 3 remaining subject lines, and schedule to send via a workflow over a 6-week duration. Probably a good idea to configure the workflow so that none of the recipients who opened past versions will receive your modified sends.
Good luck on your project.
Note: Please search for recent posts as HubSpot evolves to be the #1 CRM platform of choice world-wide.
