Recipient engagement Analytics
SOLVEAre these numbers in the Recipient engagement analytics for e-mail marketing TOTAL opens and clicks or UNIQUE opens and clicks?
If they are total, how can I find the number of UNIQUE opens and clicks for a month timespan of e-mails sent besides opening each e-mail and adding them up? Thank you!
1 Accepted solution
Recipient engagement Analytics
SOLVEHi @TMurphyFram,
You can find definitions in this knowledge base article: https://knowledge.hubspot.com/email/analyze-your-marketing-email-campaign-performance
To answer your question, Open rate / Opened and Click rate / Clicked are referring to a percentage of contacts or contacts themselves, not a count of opens / clicks. In that sense, yes, unique.
Best regards!
| Karsten Köhler |
 | Did my post help answer your query? Help the community by marking it as a solution. |
Recipient engagement Analytics
SOLVEHi @TMurphyFram,
You can find definitions in this knowledge base article: https://knowledge.hubspot.com/email/analyze-your-marketing-email-campaign-performance
To answer your question, Open rate / Opened and Click rate / Clicked are referring to a percentage of contacts or contacts themselves, not a count of opens / clicks. In that sense, yes, unique.
Best regards!
| Karsten Köhler |
| Did my post help answer your query? Help the community by marking it as a solution. |
