Pull In Dynamic Links

[GHunt5]

Hello,

We have 26 target industries.  We want to send an email to all 26 but need the email to contain a link that is different for each industry.  Is it possible without having to build 26 different emails?  Is there a way to build just 1 email and have it pull in the link based on the industry?

[Ben_M · Accepted solution]

Yes - I would recommend you create active lists for those target industries (for many reasons beyond email smart content) and then create the smart content for each variation: https://knowledge.hubspot.com/website-pages/create-and-manage-smart-content-rules .