Pull Dynamic Code into Abandoned Cart flow (WITHOUT Shopify)

[KMiles6]

We are looking to pull the products from the customer's cart into the emails we have in our Abandoned Cart workflow, however, our ecomm platform is Salesforce Commerce Cloud and not Shopify. Would love some guidance on if this is possible or not & how to implement it if so. 🙂 

[danmoyle · Accepted solution]

Hi @KMiles6 and welcome to the Community! I haven't personally done this, but here's what I found in some research: 

Yes, you can push abandoned cart data from Salesforce Commerce Cloud into HubSpot to create abandoned cart email workflows. From what I can tell, it will likely involve setting up a custom integration using APIs or third-party connectors.

Here's how that should look:

1. Create an API Endpoint:
   • Develop a custom software solution that provides an API endpoint. This endpoint will receive data from Salesforce Commerce Cloud via webhooks. The data will include information about abandoned carts.
2. Set Up Webhooks in Salesforce Commerce Cloud:
   • Configure Salesforce Commerce Cloud to send abandoned cart data to the API endpoint whenever a cart is abandoned. This involves creating reports in Salesforce Commerce Cloud that capture the necessary data and sending it to the API endpoint.
3. Process and Map Data:
   • The custom software will process and map the received data into a format that HubSpot can accept. This may involve using AWS services such as API Gateway and Lambda to handle the data processing and transmission.
4. Push Data to HubSpot:
   • Use HubSpot’s APIs to push the processed abandoned cart data into HubSpot. This can be done by creating or updating contacts and deals in HubSpot based on the abandoned cart information.
5. Create Abandoned Cart Workflows in HubSpot:
   • Once the data is in HubSpot, you can create workflows to send abandoned cart emails. These workflows can be triggered based on the data received from Salesforce Commerce Cloud, pushed into HubSpot custom properties such as creating a deal when a cart is abandoned.

Example Workflow Setup:

• Enrollment Trigger: Set the trigger to enroll contacts when an abandoned cart deal is created or updated.
• Email Series: Configure a series of emails to be sent at specific intervals after the cart is abandoned.
• Reporting: Use HubSpot’s reporting tools to track the performance of the abandoned cart email series.

Hopefully that helps lay out the steps you should follow. Like I said, it's not something I've personally built, but what I was able to gather from some light research. I think this will help you effectively push abandoned cart data from Salesforce Commerce Cloud into HubSpot and create automated email workflows to recover lost sales.

[BérangèreL]

Hi @KMiles6 and welcome to the Community! 🎊
It's a pleasure to have you here! ♥️

Great question, thanks for asking the Community!

I'd be happy to put you in touch with some of our Top Experts and some of our Community Members:
Hi @ADePew, @MBrown52, @yanni_tokar, @danmoyle, @OPerek-Clark and @LaurenRyan do you know of a way to achieve what @KMiles6 is looking for in terms of having abandoned cart items in an email with Salesforce Commerce Cloud and HubSpot, please?

Also, if anybody else has anything to add and/or share, please feel free to join in the conversation 🙂

Thank you very much and please @KMiles6, let me know if there is anything else I can help with. I'll be delighted to do so!

Have a brilliant day!

Best,
Bérangère