Jan 30, 2019 3:59 PM
My company started using Hubspot almost a month ago. Since then we have been using some it´s functions like Marketing Hubspot Email, which have an usefull tool that helps with the template design of the email (Images, etc), when i send this emails the receiver gets the email as expected, until this point everything is ok but, normally this emails must be forwarded to their boss or managers that are fundamental for buying my services. The problem is that when my emails with template design are forwarded, the templates design breaks, so the key influence receives a wrong email and with this the success chance of my sales go down.
Jan 30, 2019 5:55 PM - edited Mar 22, 2021 1:19 PM
Sounds like you've answered your own question -- i.e., you need to redesign your marketing emails to be more robust when forwarding.
-- Strategically use images so that your entire message doesn't depend on them.
-- Avoid image CTAs to anticipate forwarding (if a major consideration).
-- Ask a simple question in the email that compels each recipient to answer. This will help with both CTR and reply rates.
-- Display the 'from' email address in the salutation to clearly communicate the original sender. (see example at the end of this thread)
-- Know that email tracking stats will be disrupted by forwarded email opens and clicks.
Feb 5, 2019 10:50 AM - edited Mar 22, 2021 1:20 PM
You're welcome @JohnGV ...
However, to be clear, the solution here is to fix your broken email template(s). The rest are recommendations to improve email conversions (when forwarding).
Based on your original description, the problem is TEMPLATE-RELATED. Email templates either render properly in a recipient email client or they don't. While forwarding can impact how an email looks, it's typically only symtomatic of deeper template issues.
Hope that helps.