Problem when clients forward my email

JohnGV
Member

My company started using Hubspot almost a month ago. Since then we have been using some it´s functions like Marketing Hubspot Email, which have an usefull tool that helps with the template design of the email (Images, etc), when i send this emails the receiver gets the email as expected, until this point everything is ok but, normally this emails must be forwarded to their boss or managers that are fundamental for buying my services. The problem is that when my emails with template design are forwarded, the templates design breaks, so the key influence receives a wrong email and with this the success chance of my sales go down.

 

5 Replies 5
MFrankJohnson
Thought Leader

Sounds like you've answered your own question -- i.e., you need to redesign your marketing emails to be more robust when forwarding.

 

Quick Tips:

-- Strategically use images so that your entire message doesn't depend on them.

-- Avoid image CTAs to anticipate forwarding (if a major consideration).

-- Ask a simple question in the email that compels each recipient to answer. This will help with both CTR and reply rates.

-- Display the 'from' email address in the salutation to clearly communicate the original sender. (see example at the end of this thread)

-- Know that email tracking stats will be disrupted by forwarded email opens and clicks.

 

 

Note: The date of each post here is increasingly important as HubSpot evolves to be the #1 CRM platform of choice world-wide.

-- Visit

 

Hope that helps.

 

Be well,
Frank


HubSpot's Hiring World-Wide!

JohnGV
Member

Thank you very much for your answer Frank, i will use your tips but, this doesn´t solve the problem that my emails template breaks when the email is forwarded, and i still can´t find the way to fix this, regards!

0 Upvotes
MFrankJohnson
Thought Leader

You're welcome @JohnGV ...

However, to be clear, the solution here is to fix your broken email template(s). The rest are recommendations to improve email conversions (when forwarding).

 

Based on your original description, the problem is TEMPLATE-RELATED. Email templates either render properly in a recipient email client or they don't. While forwarding can impact how an email looks, it's typically only symtomatic of deeper template issues.

 

Hope that helps.

 

 

Note: The date of each post here is increasingly important as HubSpot evolves to be the #1 CRM platform of choice world-wide.

-- Visit

 

Hope that helps.

 

Be well,
Frank


HubSpot's Hiring World-Wide!

0 Upvotes
lesleyf3
Participant

Hi Frank,

 

This is still an issue with HubSpot's in-built drag and drop templates. As far as I can see there is no way to edit these templates?

0 Upvotes
lesleyf3
Participant

It's concerning that you had this problem back in 2019 and I am still having this issue in 2021!